-
Give people a deadline
to order. Tell people if they order by Jan 28, 2000
they will get a discount or free bonuses. This will
create an urgency so they don't put off buying.
-
Offer people a money
back guarantee. The longer the guarantee the more
effective it will be. It could be a 30 day, 60 day,
1 year, or lifetime guarantee.
-
Offer a free on-site
repair service for products you sell. This is convenient
for people because they won't have to send it away
for repair and they won't have to be without the
product for a long period of time.
-
Publish testimonials
on your ad copy. They will give your business credibility
and you'll gain peoples trust. It's important to
include the persons full name and location with
the testimonial.
-
Give people free bonuses
when they order your product or service. The free
bonuses could be books, jewelry, reports, newsletters,
etc.
-
Allow people to make
money reselling the product or service. Tell people
they can join your affiliate program, if they order.
You could pay them per sale, per click, per referral,
etc.
-
Offer free 24 hour
help with all products you sell. Allow customers
to ask you questions by e-mail, by toll free phone,
by free fax, etc.
-
Provide free shipping
with all orders. If you can't afford it, you could
offer free shipping on orders over a specific dollar
amount.
-
Give away a free sample
of your product. You will gain people's trust when
you allow them to try out a free sample of your
product. If they like it they won't hesitate buying
it.
-
Offer a buy one get
one free deal. If you sell more than one product
this type of deal works great. People will feel
they are getting more for their money and order
quicker.
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Quote of the Day:
"I am still learning."
-- Michelangelo
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What Is
A Joint Venture?
A joint venture is an agreement in which two or more
businesses work on a project for a set period of time.
Joint ventures can be long-term, like promoting a product
together, or some can be short-term, like
bartering (trading) products and services. Joint venture
ideas are virtually endless.
The Benefits Of Joint Venture Marketing
-
You can build long
lasting business relationships.
-
You can increase your
credibility by teaming up with other reputable,
branded businesses.
-
You can get free products
and services.
-
You can construct
most joint venture deals with little or no money.
-
You can gain new leads
and customers.
-
You can get discounts
on products and services.
-
You can save money
on business operating costs.
-
You can beat your
competition.
-
You can gain referrals
from other businesses.
-
You can solve your
business problems.
-
You can save valuable
time.
-
You can get free and
low cost advertising.
-
You can offer your
customers new products and services.
-
You can survive a
depression, recession or a slow economy.
-
You can save money
by sharing advertising and marketing costs.
-
You can target other
potential markets.
-
You can expand and
grow your business quickly.
-
You can gain valuable
information or skills.
-
You can increase and
protect your cash flow.
-
You can find new profit
outlets.
-
You can become rich
and wealthy.
-
You can start almost
any business at little or no costs.
-
You can get rid of
your extra inventory.
-
You can reduce and
eliminate your debts and avoid bankruptcy.
-
You can afford to
sell your products at a lower price.
-
You can increase your
opt in or ezine subscribers for free.
-
You can get your web
hosting and design for free.
-
You can save money
outsourcing your workload for free.
-
You can find hidden
income streams.
-
You can exchange useless
products for profitable ones.
-
You can create new
business funding and credit lines.
-
You can reduce your
taxes.
-
You can find and create
new distribution channels for your products.
-
You can give your
employees more raises, bonuses and benefits.
-
You can even trade
non business stuff to improve your personal life.
-
You can increase your
sales and profits.
-
You can send your
ad to huge, targeted email lists at no cost.
-
You can eliminate
employee hiring costs creating barter outsourcing
deals.
-
You can build your
customer or opt-in list for free.
-
You can build profitable
alliances with other businesses.
-
You can learn insider
information from other experts at no cost.
-
You can test your
product for free.
-
You can out-sell other
affiliates much easier.
-
You can increase the
number of affiliates that sign up to your reseller
program.
-
You can offer more
bonus products and incentives to buy.
-
You can get highly
credible endorsements and testimonials from other
experts.
-
You can quickly increase
your ezine subscribers.
-
You can offer your
products at lower prices than your competition.
-
You can easily find
new up sell and backend products to sell.
-
You can create products
faster and with less effort.
These are only some
of the benefits. They're endless!
Quote
of the Day:
"If you know how to spend less than you get,
you have the philosopher's stone."
-- Benjamin
Franklin
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-
Participate in chat
rooms related to your targeted audience. Watch what
questions people are asking and ask others what
information they're interested in.
-
Examine what information
in being broadcast on TV, news and talk shows. That
information is usually hot topics.
-
Hang out in similar
message boards. People leave questions for information
they're seeking. That is a strong indicator of subjects
to write about.
-
Survey your web site
visitors or current customers. Ask them what type
of articles they would like to see published on
your web site or in your e-zine.
-
Regularly check your
site's guest books. People sometimes leave questions
or comments that would help you generate high readership
articles.
-
Check online bookstore's
best sellers list. They're very good resources for
finding winning topics and ideas to write about.
-
Use the time of year
to come up with good topics. You could relate your
content to the holiday, season, things that happen
years ago during that time, etc.
-
Join some related
e-mail discussion lists. Explore the question being
asked and the subjects people are discussing.
-
Relate your article
to a current fad that's going on in your specific
industry. The topic is usually interesting to your
target audience.
-
Make a file of visitor
or customer questions you receive via e-mail or
phone. Usually, others have the same questions,
but never ask.
Quote of the
Day:
"Making a million dollars is the simplest thing
in the world. Just find a product that sells
for $2000 and that you can buy at a cost of
$1000, and sell a thousand of them."
-- Jerry Gillies
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-
Sell more back end
products to your existing customer base. You already
created rapport, trust and proved your credibility
to them.
-
Make it a practice
to up sell to new and existing customers. After
they decide to buy one product, offer them another
product.
-
Cross promote your
products and services with other businesses that
aren't competition. You will reach a wider audience
at less cost.
-
Create joint venture
deals with other businesses. You can expand your
product line and target other profitable markets
at a lower cost.
-
Start an affiliate
program for your business. You will be able to spend
less profits on risk advertising and spend more
money on guaranteed sales.
-
Trade advertising
with other businesses to save revenue. You could
trade e-zine ads, banners ads, links, print ads,
etc.
-
Out source part of
your workload. This can save on employee costs,
equipment costs, taxation costs, expansion costs,
etc.
-
Add low cost bonuses
to your offer that have a high perceived value.
It could be ebooks, members only sites, consulting,
e-reports, etc.
-
Use viral marketing
to promote your business on the internet. Give away
free stuff with your ad copy include on it so others
can give it away.
-
Follow up with all
your prospects. You can use a free e-zine, a follow-up
autoresponder, an update or reminder list, etc.
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Quote of the
Day:
"Many people take no care of their money till
they come nearly to the end of it, and others
do just the same with their time."
-- Johann Wolfgang
Von Goethe
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-
Use a uncommon hair
style. You could style your hair to stand straight
up like you're scared or use a wig to wear a Mohawk
or huge fuzzy hair.
-
Color your hair a
bright color. You could color it pink, blue, purple,
green, etc. You could even make it match your web
site's colors.
-
Draw a lines on your
picture. You could draw a black eye or mustache
on it before you scan and upload it to your web
site.
-
Put on silly glasses.
You could put on spring like glasses, oversized
colorful glasses, spinning glasses, or even 3D glasses.
-
Wear uncommon clothes.
You could wear a super bright suit, a costume outfit,
a weird tie or a bathing suit.
-
Make a weird facial
expression. You could stick your tongue out, push
your face together, make your eyes big, look like
you're angry, etc.
-
Wear an unrelated
hat. You could wear a cowboy hat, a bowl on your
head, straw hat, a sports helmet, a rain hat, etc.
-
Paint your face. You
could paint your own ideal character or paint a
typical character like a clown, animal, plant, etc.
-
Wear a mask. You could
buy one or make one out of a paper bag. Just cut
the nose, mouth and eyes out. You could also add
other facial features.
-
Use an uncommon background.
You could use an outside background, a funny wallpaper,
a prop to look like you have a cartoon body, etc.
Quote of the
Day:
"The darkest day of any man's life is when he
sits down to plan how to get money without earning
it."
-- Horace Greeley
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-
Give your customers
a discount when they spend over a certain dollar
amount for ad space. You can also apply this tip
to the amount of ads they buy.
-
Offer your customers
a free bonus for renewing their ad order. It could
be an ebook, special report, online utility, etc.
-
Sell advertising space
between your content. You just break an article
in half and insert the banner or classified ad between
it.
-
Write content that's
tailor made to mention and relate to the product
your customers are advertising. This is more work
but, you'll sell a lot of ads.
-
Tell your customers
when they buy an ad you'll also add it to your free
ebook and message board for free.
-
Offer to endorse the
product your customers are advertising before or
after their ad. In all honesty, you would have try
out the product first.
-
Write a review for
your customer's product to place under their ad.
This is similar to a testimonial or endorsement
but more in-depth.
-
Offer a buy 2 ads
and get 1 free deal. With the slow economy and advertising
sales, most businesses are bound to be looking for
a good ad deal.
-
Give your customers
a ton of free bonuses when they buy ad space. It
can be submission software, an ebook full of advertising
or copywriting tips, etc.
-
Guarantee your customer's
advertising results. If they don't like the traffic
they receive, give them a refund or another ad for
free.
Quote of the
Day:
"Money is like manure. You have to spread it
around or it smells."
-- J. Paul Getty
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-
Offline Directory
- Create an online directory of offline resources.
You could include names, phone numbers, addresses,
etc.
-
eBook Of Reviews -
Publish an ebook of stuff that's related to your
target audience that you could review like products,
web sites, movies, etc.
-
Round Table Chat -
You could schedule a group chat of people your customers
would want to meet and talk to on the internet.
-
Intelligence E-mail
Alerts - Allow your customers to sign up to an e-mail
alert list. You can alert them when you find out
news that could affect their life.
-
Statistics eReport
- You could compile a report of different statistics
that's related to their purchase. It could be surveys,
tests, special studies, etc.
-
Personal Notes eFile
- Collect notes that you've taken about your industry
and compile them into a downloadable file.
-
Profile eBook - Publish
a profile ebook or report of people your target
audience are interested in. You can list their birthdays,
interests, age, hobbies, etc.
-
E-mail Lessons - Teach
a class via e-mail about a subject your customers
want to learn. E-mail them study materials, worksheets,
assignments, etc.
-
Sample Of Another
Product - Give customers a free sample of another
product as a bonus. It could be a basic version,
excerpt, limited service, etc.
-
To Do List Or Instructions
- Publish a list of instructions or things to do
in order to accomplish a goal your customers would
want to complete.
Quote of the
Day:
"Money is like love; it kills slowly and painfully
the one who withholds it, and enlivens the other
who turns it on his fellow man."
-- Kahlil Gibran
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-
Tell your prospects
that you offer free delivery. This may cost a little
money, but, you will gain the extra customers to
make up for it.
-
Tell your prospects
that you offer a lower price. If you can't afford
to offer a lower price you could always hold the
occasional discount sale.
-
Tell your prospects
that your product achieves results faster. People
are becoming more and more impatient and want results
fast.
-
Tell your prospects
you've been in business for a longer period of time.
People think if you've been in business longer you
have more credibility.
-
Tell your prospects
that your product tastes, smells sounds, looks,
or feels better. When you target the senses you're
triggering human appeal.
-
Tell your prospects
your product is compact or light. People may want
to take the product on a trip or don't have much
room where they live.
-
Tell your prospects
that your product lasts longer. People don't like
to spend more money purchasing replacement products
all the time.
-
Tell your prospects
that your product is easy to use. People don't want
to buy a product that they have to read a 100 page
instruction manual.
-
Tell your prospects
that your product has better safety features. People
want to feel safe when they use your products.
-
Tell your prospects
that you stand behind all your products. People
want to know that you backup any claims you make
about your product.
Quote of the
Day:
"If a person gets his attitude toward money
straight, it will help straighten out almost
every other area in his life."
-- Billy Graham
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Have your customers
publish an online diary instead of giving you a testimonial.
The diary would include regularly updated entries of
how customers are using your product to improve their
life. You could give
customers a free product or a rebate in exchange for
them publishing it online.
Your customers could write diary entries about goals
they have reached using your product, the positive emotions
it's given them, the fears and worries your product
has taken out of their lives, how bad their lives were
before they bought it, how it has helped other people
in their lives, etc.
Your customers could update it daily, weekly or monthly.
It will depend on how often they use your product. You
could publish the diary right in your
ad or link directly to the diary. You could provide
the people with web space for writing the online diary
or have them e-mail you the diary entries for
you to publish.
You can make the online diary extra persuasive by also
including customer's personal profile, pictures, online
video of them using your product, net audio
of them talking about your product, even scanned handwritten
letters, etc.
An online diary would likely outsell the common testimonial
because it's updated on a regular basis and reveals
more personal information. A diary is
considered private which would make people more curious
to read it and believe it's legitimacy.
Quote of the
Day:
"The trick is to make sure you don't die waiting
for prosperity to come."
-- Lee Iacocca
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-
Announcement Alerts
- Give customers e-mail alerts about critical information
or product releases before your non customers find
out about it..
-
Discounts - Allow
your customers to get lower prices on your products
and other related products other businesses sell.
-
Expert Call Ins -
Set up a date and time when your customers can call
up and talk directly with experts that are related
to your industry.
-
Private Invitations
- Give your customers private invitations to customer
events that non customers cannot attend.
-
Online Rolodex - Compile
a list of web sites or online contacts that are
related to the product. You could publish it on
CD-ROM or on the web.
-
Archived Information
- Bundle together some older information that's
no longer available. It could be e-zine back issues,
articles, transcripts, etc.
-
Mentor Program - Give
your customers unlimited consulting with their purchase.
Allow them to contact you by e-mail, phone, fax,
in person, etc.
-
Audio/Video E-zine
- Give customers an upgraded version of your e-zine
in online audio or video format. Non-paying customers
could only get it in e-mail.
-
Freebie Announce Board
- Offer your customers a message board were they
can announce freebies they offer from their web
site.
-
Barter Discussion
List - Offer your customers the option of joining
a barter email discussion list. They can barter
goods and services with others.
Quote of the
Day:
"If you cannot make money on one dollar, if
you do not coax one dollar to work hard for
you, you won't know how to make money out of
one hundred thousand dollars."
-- E. S. Kinnear
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