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Reward Your Customers
The formula for success for any
business is to get your
customers to make repeat purchases. There are a
number
of factors involved for getting repeat customers:
pricing,
quality of products and services, excellent customer
service etc. One of the best ways is to reward your
customers for their repeat purchases. Here are three
effective customer reward programs you could
implement:
Number Of Purchases
This program is based on the number of purchases
made
by any customer. You could give away a free product
or
service to any customer that makes ten or more
purchases.
To make the program more effective you could require
a
set time period that all ten purchases must be made
by.
Dollar Amount
You can require a certain dollar amount be spent
before
the customer receives a reward. Tell customers if
they
spend over $50 in one month at your web site they
get a
50% discount on their next purchase. You could also
just
reward one customer who spends the most every month
with a bigger reward like a vacation.
Points System
Reward customers a point for every one-dollar they
spend.
Lets say customers can get a free computer for 300
points.
That means customers will spend $300 dollars on your
products and services to get enough points to get
the free
computer. To push slower selling products or
services just offer more points per dollar spent for those
particular items.
The kind of rewards you give should depend on what
your
business can afford. Cheaper rewards could be gift
certificates, coupons, clothes, or movie passes.
Expensive
rewards could be jewelry, vacations, bed and
breakfast
gift certificates, electronics or computer
equipment.
You may want to invest in a good database program to
keep track of your rewards program. I also recommend
contacting a legal professional for advice, set-up
and the
structure of your rewards program. I hope these
ideas I've
given you help make your business more successful.
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Quote of the Day:
"All adverse and depressing influences can
be overcome, not by fighting, by by rising
above them."
--
Charles Caleb
Colton
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10 Persuasive Triggers To Plug Into Your Ad
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Most people want to win over others. Tell your
prospects how their family or friends will admire
them if they buy your product.
-
Most people want to associate with others that
have the same interests. Give your prospects a free
membership in a private chat room just for them.
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Most people want a clean environment. Tell your
prospects that you'll donate a percentage of your
profit's to help clean the environment.
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Most people want to eat good food. Give your
customers free coupons to a nice restaurant when
they purchase your product.
-
Most people need or want new information to
absorb. Give your customers a free ebook or tip
sheet when they purchase your product.
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Most people want to avoid or end pain. Tell
your prospects how much pain and problems they
will avoid or end if they buy your product.
-
Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain, if they purchase your product.
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Most people don't want to miss out on a major
opportunity that they could regret in the future.
Tell
your prospects you'll be raising the price shortly.
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Most people want to have good health and live
longer. Give your prospects free coupons to a
fitness club when they buy your product.
-
Most people want to belong to something or a
select group. Give your prospects a free membership into your club when they
buy your product.
Quote of the Day:
"One of the most basic issues we face in
our lives is the
feeling of failure or guilt. I come from a
minority group,
families where F stood for feedback or flow
and not
failure. F's on a test meant a failed test
and not a
failure as a human being. F's helped me find
my place in
the universe because the family attitude
was, "It was meant
to be." And now we would see what good
would come of this
event."
-- Bernie S. Siegel, MD |
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Most people like surprises
because it's a change
of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for
ordering.
-
Most people want life to be easier. Give your
prospects easy ordering instructions, easy product
instructions, etc.
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Most people want to feel secure and safe. Tell
your prospects that you have secure ordering and a
privacy policy.
-
Most people want to receive compliments for
their achievements. Give your prospects plenty of
compliments for them considering your product.
-
Most people are curious about things that could
affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.
-
Most people want to invest in their future. Tell
your prospects to "invest in your product" instead
of "buy our product".
-
Most people want the latest and newest things
in life. Use words and phrases in your ad copy like
"New", "Just Released", etc.
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Most people want to solve their problems. Tell
your prospects what problems they have and how
your product can solve them.
-
Most people want to make the people around
them happy. Tell your prospects how happy their
friends or family will be if they buy your product.
-
Most people want to get over obstacles so they
can achieve their goals. Tell your prospects which
goals they'll achieve by ordering your product.
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Quote of the Day:
"Nothing is unthinkable, nothing impossible
to the balanced
person, provided it comes out of the needs
of life and is
dedicated to life's further development."
-- Lewis Mumford |
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10 Things You Should Try To Barter
For Before Buying
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Information Products - it could
be ebooks, "how
to" videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.
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Advertising Space - it could be banner ads, ezine
ads, ebook ads, magazine ads, newspaper ads, TV
ads, fax ads, online classified ads, etc.
-
Web Hosting - you could
offer a free
advertisement
for their web hosting service on your site in return
for free or discounted hosting.
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Software - it could be for tax software, web site
authoring software, accounting software, newsletter
software, graphic design software, etc.
-
Writing/Editing - it could be for web site
content,
promotional articles, press releases, e-zine
articles,
promotional ebooks, etc.
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Accounting/Bookkeeping - you could
offer a no
cost advertisement in exchange for their accounting
and booking services
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Consulting - it could be market consulting, legal
consulting, computer/software consulting, business
consulting, etc.
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Copy writing - it could be for brochures,
business
cards, classified ads, sales letters, product
packages,
banner ads, promotional products, etc.
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Merchant Accounts - you could
offer no cost
insert ads in your product packages in exchange for
the option of accepting credit cards.
-
Internet Access - you could
offer a no cost
pop up ad on your web site in exchange for free or
discounted Internet access.
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Quote of the Day:
"Old places and old persons in their turn,
when spirit
dwells in them, have an intrinsic vitality
of which youth
is incapable, precisely, the balance and
wisdom that come
from long perspectives and broad
foundations."
-- George
Santayana
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10 High Octane Ways To Unleash Your
Profits
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Use more than one P.S. in your ad
copy. It is one
of the most read parts of any ad, so why not use two
or three of them instead of one.
-
Gain your visitors attention by telling them your
problems. People like to hear about other people's
problems because it takes away from their own.
-
Create trust with your prospects by telling them
something they already know is true. They'll know
for sure you're not lying and begin to trust you.
-
Survey your target audience to find out things
you have in common with them and use them in
your ad. People like people that are like
themselves.
-
Offer free classified ads on your web site that
expire after a particular time period. People will
revisit your web site over and over to resubmit.
-
Forward interesting emails to your online friends
with your signature file included. They may end up
forwarding it to their friends and so on.
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Organize your web site into categories. Visitors
won't get frustrated and leave your site because
they can't find what they're looking for.
-
Give your web site visitors a
"thank you" email
This'll remind them to revisit. Just get their email
address and permission.
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Advertise that your online business is for sale.
Try to sell it for 10,000,000 dollars. You'll
either
get 10,000,000 dollars or you'll get curious
visitors.
-
Try auctioning off your products. Set up the
auction software on your web site. Give customers
the option of paying outright or bidding.
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Quote of the Day:
"I've never been afraid to admit when I've
made a mistake.
It nearly drives me nuts sometimes, making
mistakes. I keep
telling myself I should be perfect, but that
isn't what
we're here for. Perfection isn't an option
for us;
perfection is death, Micko. We're here to
learn and change,
and that means making mistakes."
-- spoken
by William
Pierce, a character in the novella Heads by
Greg Bear |
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10 Super Charged Ways To Spark Your
Sales
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Add a free interactive game to
your web site. You
could hire someone to create it. The game should be
related to the theme of your web site.
-
Train your employees as a team instead of just
individuals. Everyone must do their job in order
for
the others do theirs.
-
Make people feel like it's their idea to
buy,
they
will be less hesitant. Tell them in your ad "You're
making a smart decision for buying our product".
-
Promote yourself as well as your products. Write
articles, ebooks, reports, etc. When you endorse
products, people will think your statement is
credible.
-
Show your prospects a
group of testimonials that
stand up for your product. People are more likely to
agree with a group than have a different opinion.
-
Maximize your advertising budget and don't go
broke like the big web sites. All you need is a
small group of loyal customers to sell back end products.
-
Sell to the people that join your affiliate
program.
They are more likely to by your products because
they are interested in selling them for commission.
-
Offer a deluxe product or service as an up sell
or back end product. You won't have to create a
totally new product just add on to your main one.
-
Tell people what they're thinking and feeling as
they read your ad. Most people will actually do it.
Your statements should help sell your product.
-
Make your product
offer very rare. People
perceive things that are rare as being more
valuable.
You could use a limited time offer or free
bonuses.
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Quote of the Day:
"If you want to get the best out of a man,
you must look
for the best that is in him."
-- Bernard Haldane
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10 Phenomenal Ways To Plug In Extra
Profits
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Attend trade shows and seminars
that are related
to your specific industry. Pass out business cards
or
brochures about your business.
-
Swap articles with other e-zines publishers. You
could get your articles published more often if in
exchange you publish their articles.
-
Ask people to link to your site's content. Some
people may not want to link to your home page but
might want to link to your content.
-
Convert your web site into an ebook. You could
offer your ebook as a free bonus for your product
or another business' product.
-
Create ebooks for other web sites or businesses.
You could create them for no charge in exchange
for an ad or mention of your web site inside.
-
Team-up with eight to ten other sites to promote
the same web site. Just include everyone's products
on the web site you are all promoting.
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Give free e-mail consultations to your
customers.
When you e-mail them back your advice include a
small ad for a back end product your selling.
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Encourage your customers or visitors to e-mail
you questions about your product or web site. Just
include your sig file with your reply.
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Give out free web space on your server. Many
of your visitors may want to publish their own web
site. Just require that they publish your banner ad.
-
Design web sites for other businesses for
free.
Just require them to publish your banner or text ad
somewhere on their home page.
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Quote of the Day:
"Praise does wonders for our sense of
hearing."
-- Arnold
H. Glasow
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10 Amplifying Ways To Turn Up Your
Sales Volume
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Make your potential customers
forget about the
competition. Just tell them to forget with a factual
and believable reason why they should.
-
Joint venture with your competition if you can't
beat them. You could agree to work together and
beat the other competition then share the profits.
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Visit chat rooms were your potential customers
would gather. You can lurk and do market research
or mention your product to people.
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Make your web site sticky by building a large
directory of web sites your visitors would enjoy.
It saves them precious time searching for them.
-
Start a free-to-join business association from
your web site. Just ask all members to place your
association logo and link on their web site.
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Make extra revenue for your web site by selling
advertising space on your web site, in your e-zine,
in your free ebooks, on your classified ad site,
etc.
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Switch your marketing plan when your market
dies for your product. Be flexible and redesign your
product for a different market.
-
Make your web site worth revisiting. Give your
visitors original content, free ebooks, information
web site links, free useful software, etc.
-
Build your opt-in e-mail
list using an FFA (free-for-all links page). People can submit links to
your
links page and you can send them a thanks e-mail.
-
Reward your customers for giving you product
feedback. It could be discounted products, useful
software, information products, etc.
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Quote of the Day:
"Education is the ability to listen to
almost anything
without losing your temper or your
self-confidence."
--
Robert Frost |
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10 Scorching Ways To Heat Up Your
Sales
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Email each visitor a satisfaction
questionnaire
after they purchase. This will allow you to improve
your order system, customer service, site, etc.
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Give a percentage of your
profits to a cause
your
customers would like. It could be a charity, school,
environmental improvements, etc.
-
Take harsh criticism the right way and improve
your online business. Don't get down in the dumps,
improve the situation so it doesn't happen again.
-
Try bartering before you
buy services, supplies
and equipment for your business. You can use the
extra money you save on advertising your business.
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Give away a
follow-up email course on an autoresponder. Include your ad with each lesson. People
will buy quicker when they see your ad repeatedly.
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Make sure your classified ads don't sound like
an ad. Don't ask people to buy anything or they
won't click, give something away instead.
-
Give your free bonus products extra perceived
value. Don't use the phrase "free bonuses" use
the
phrase "you will also get".
-
Keep your visitors on your web site longer. The
longer they stay, the greater chance they will buy.
Just hold a treasure hunt contest on your web site.
-
Make sure you're always creating new products
and services or improving old ones. Most products
or services won't stand the test of time online.
-
Split the cost of online advertising and
marketing
by sharing a web site with a similar, non-competing
business. You would both put up half the cost.
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Quote of the Day:
"There are two ways of meeting
difficulties: you alter the
difficulties or you alter yourself meeting
them."
--
Phyllis Bottome |
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5 Innovative Ways To Advertise Your
Web Site
1. Directory Linking
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to
their web site by linking to it. Put your business
advertisement at the top of the director's home
page. This technique will get lots of people to link
to your web site and give you free advertising.
2. Bonus Advertising
Do you have a product or service that doesn't sell
good? Offer it as a free bonus for someone else's
product or service. Get free advertising by placing
your web site or business ad on the product or in
the product package.
3. Autoresponder Trade
Trade autoresponder ads with other businesses.
If both of you send out information with autoresponders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Tip Line
Start a free tip line. Offer a free daily,
weekly, or
monthly tip recorded on your voice mail. The tips
should be related to your business. Include your ad
for your web site or business at the beginning or
end of your message.
5. Content Swap
Exchange content with other web sites and ezines.
You could trade articles, top ten lists, etc. Both
parties could include a resource box at the end of
the content.
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Quote of the Day:
"Many people assume that mental and
physical abilities
necessarily decline with age, that we are,
after age
twenty-five, losing significant brain
capacity on a daily
basis. In reality, the average brain is
capable of
improving with age."
-- Michael Gelb and
Tony Buzan |
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