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20 Ways To Convert Visitors Into
Subscribers
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You could offer your visitors a
discount on all
the products you sell if they subscribe to your
free
e-zine.
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You could offer your visitors a
free ebook if
they subscribe to your free e-zine.
-
You could offer your visitors a
free
subscription
to your private web site if they subscribe to your
free e-zine.
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You could offer your visitors a
free
advertisement
in your free e-zine if they subscribe.
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You could offer your visitors a
free tangible
gift
if they subscribe to your free e-zine.
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You could offer a
free automatic entry into
your
contest or sweepstakes if they subscribe to your
free e-zine.
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You could tell your visitors that you
offer
original
content in your free e-zine.
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You could tell your visitors to read a sample
issue of your free e-zine on your web site.
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You could offer your visitor's
free software if
they subscribe to your free e-zine.
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You could offer your visitors a
free sign up
to
your affiliate program if they subscribe to your
free
e-zine.
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You could offer your visitors a
free web
service,
like free e-mail, if they subscribe to your free
e-zine.
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You could publish some of your current e-zine
subscriber's testimonials on your web site.
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You could publish any positive reviews you have
received about your free e-zine on your web site.
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You could tell your visitors what's going to be
published in your next e-zine issue.
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You could tell your visitors that they have the
right to republish your e-zines content on their own
web site if they subscribe to your free e-zine
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You could publish a
list of well-known famous,
or respected people that have subscribed to your
free e-zine.
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You could tell your visitors what a subscription
to your free e-zine is worth in dollars.
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You could tell your visitors all the major
benefits
of subscribing to your e-zine.
-
You could tell your visitors how many people
have already subscribed to your e-zine.
-
You could tell your visitors that a subscription
to your free e-zine is only available for a
limited time.
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Quote of the Day:
"Use your gifts faithfully, and they shall
be enlarged;
practice what you know, and you shall attain
to higher knowledge."
-- Matthew Arnold |
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20 Ways To
Increase Your Traffic And Sales With
eBooks
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People love to get
free stuff. A free eBook
is
perfect. They will visit your web site to get the
free valuable information.
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Give away the full version of your eBook in
exchange for testimonials. You can use these
customer statements to improve your ads'
effectiveness.
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When you write and give away a
free eBook
you will become known as an expert. This will
gain people's trust and they will buy your main
product or service quicker.
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Publish your web site in eBook format. Put the
eBook on a disk or CD-ROM then include it
with your direct mail packages. This can increase
the number of people that buy your product or
service.
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Offer your eBook as a
free bonus for buying
one of your main products or services. People
will buy the product or service more often when
you offer a free bonus.
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Allow people to download your eBook for
free, if they give the e-mail addresses of 3 to 5
friends or associates that would be interested in
your eBook. This will quickly build your e-mail list.
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Create a directory of web sites in eBook form.
L.ist peoples web sites in the directory that will
agree to advertise the eBook on their web site or
e-zine. This will give them an incentive to give
away or advertise your eBook.
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Allow other people to give away your
free
eBook. This will increase the number of people
that will see your ad in the eBook. You could
also include a mini catalog of all your product or
services that you offer in the eBook.
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Gain new leads by having people sign up and
give you their contact information before they can
download your eBook. This is a very effective
way to conduct market research.
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Make money selling advertising space in your
eBook. You could charge for full page color ads,
classified ads or banners ads. You could also
trade advertising space in your eBook for other
forms of advertising.
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Give away the eBook as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the eBook
for a new back end product you're offering
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Get free advertising by submitting your eBook
to freebie and freeware/shareware web sites. This
will increase the number of people that will download your eBook and see your ad.
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Make money by selling the reprint rights to
those that would like to sell the eBook. You could
also make even more money by selling the master
rights. This would allow other people to sell the
reprint rights.
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Hold a contest on your web site so people
can win your eBook. You'll get free advertising
by submitting your contest ad to free contest or
sweepstakes directories.
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You will gain valuable referrals from people
telling others about your eBook. Word of mouth
advertising can be very effective.
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Make money cross promoting your eBook
with other people's products or services. This
technique will double your marketing effort without spending more time and money on your part.
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Increase your e-zine subscribers by giving
away your eBook to people that subscribe to your e-zine. This will give people an incentive to
subscribe. Allow your e-zine subscribers to also
give it away to multiply your subscribers.
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Give away the eBook to people that join your
affiliate program. This will increase the number of
people that sign-up. You could also create an
eBook for them to use that will help them promote
your product or service.
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Give away the eBook in exchange for people
leaving their contact information. This will help
you
follow-up with the prospects who buy your main
product or service.
-
Offer a free eBook that contains a couple
of sample chapters. If they like it, give them the
option of ordering the full version. It would work
just like a software demo or shareware.
Quote of the Day:
"Where there is no vision, the people
perish."
-- King
Solomon |
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You will always have more people
that turn down
your offer than actually buy. They might not have
bought because of your price, payment options,
or any other possible reason. You will just end up
loosing all these potential lifetime customers.
However, there are many ways you can minimize
the loss of these prospects.
One way is to accept barter offers for your product.
Maybe the person can't afford to buy your product.
They may have something you could use in your
business or personal life. If the barter deal isn't
fair
enough, either of you could add in some cash. You
may not make money but, they might buy other
products you offer.
Another way is to include a negotiation offer at
the
end of your ad copy. Tell your reader if there is
something they don't like about your offer, they
could contact you and negotiate a different buying
offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can
gain a potential lifetime customer by being flexible
with your offer and negotiating instead of loosing
them.
A simple way to attract lifetime customers would
be to give people a freebie. The freebie should be
related to the other products or services you sell.
You may not be getting paid for the freebie, but
you will get a lot more people using one of your
products because it is free. If they are impressed
by your free product there is a high chance they'll
buy your other products in the future.
The last way is to sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you'll
make your profit from the upsell and backend
products your sell your lifetime customers.
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Quote of the Day:
"A man's mind may be likened to a garden,
which may be
intelligently cultivated or allowed to run
wild; but
whether cultivated or neglected, it must,
and will, bring
forth...
Just as a gardener cultivates his plot,
keeping it free
from weeds, and growing the flowers and
fruits, which he
requires, so may a man tend the garden of
his mind, weeding
out all the wrong, useless, and impure
thoughts, and
cultivating toward perfection the flowers an
fruits of
right, useful, and pure thoughts. By
pursuing this process,
a man sooner or later discovers that he is
the master
gardener of his soul, the director of his
life. He also
reveals, within himself, the laws of
thought, and
understands, with ever-increasing accuracy,
how the
thought-forces and mind-elements operate in
shaping his
character, circumstances, and destiny."
--
James Allen |
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42 Deadly Ad Copy Sins That I've
Made
I have read thousands of ad copies
online and offline
over my lifetime. I have read excellent ad copies
that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.
Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don't just write one and then
stop. I don't have a college degree in copywriting,
but
I know to learn from the mistakes and never give
up.
Below I've made a list of 42 deadly ad copy sins
that
I've made over the years and that you can learn
from:
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no compelling headline
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no believable testimonials
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no sub headlines
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no attractive benefits
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no features
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no strong guarantees
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no asking or answering questions
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no proof of benefits offered
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no contact information for questions
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no endorsements
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no conversational writing
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too long of sentences
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no deadline to order
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no free trials
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spelling mistakes
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grammar mistakes
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too light of text
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too dark of background
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ad copy doesn't blend together
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no breaks in ad copy
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no bullets
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ad copy in all CAPS
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few ordering options
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no visual aids
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no comparison to competition
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no reminding of benefits or deadlines
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no information about your business
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no appealing adjectives
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no appealing phrases
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too large of text
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too small of text
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no emotional appeal
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too large of paragraphs
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no story telling
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no underlining or bolding of keywords
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too short of ad copy
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too long of ad copy
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no facts or case studies
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hard to understand jargon
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no free bonuses
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too low of price
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too high of price
Don't get me wrong, not all 42 of my ad copy sins
will
apply to each and every ad you write. It is just a
list
you can use in the future. If you currently have an
ad
copy, compare it to the list right now. Your ad
copy
could make or break your sales.
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Quote of the Day:
"The illiterate of the 21st century will
not be those who
cannot read and write, but those who cannot
learn, unlearn,
and relearn."
-- Alvin Toffler |
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10 Ways To Propel Visitors To Your
Order Page
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Write your ad copy like you're
talking directly
to your visitors. Use the words "you", "your",
and "you're" a lot in your ad copy.
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Visit business discussion boards regularly. You
could discover helpful advice, online resources and
give your own two cents worth.
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Gain free advertising by listing your business
info
in your chat room profile. Most chat rooms allow
this, but check their rules to be sure.
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Let people know about your affiliate program.
Submit it to numerous affiliate program
directories,
announce it in your e-zine, put it in your sig file,
etc.
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Tell your visitors exactly what you want them to
do at your web site. You may want them to order
products, subscribe to your ezine, etc.
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Focus your site on your visitor's desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business.
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Try not to get caught up in loading your site
with
technological gizmos and gadgets. Concentrate on
your words, they will do the actual selling.
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Create your own ad copy; don't copy the basic
run of the mill ad copy. Don't be afraid of trying
something different to increase your sales.
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Change you ads regularly. Your prospects can
get bored seeing the same ad all the time. They
usually see the ad 7 times before they actually buy.
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Lower your negative word of mouth marketing.
You'll always have customers that are dissatisfied.
Try to please them as much as possible.
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Quote of the Day:
"Sharing is the essence of teaching. It is,
I have come to
believe, the essence of
civilization...Without it, the
imagination is but the echo of the self,
trapped in a
soundproof chamber, reverberating upon
itself until it is
spent in exhaustion or futility."
-- Bill Moyers |
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10 Ways To Suck Up Orders Quicker
Than A Super Vacuum
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Increase the number of visitors
that revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week.
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Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional.
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Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy
and make your web page load slower.
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Make your web site writing exciting to read. You
can use emotional words, descriptive adjectives,
highlight keywords with color, etc.
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Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information use it to send them some direct mail.
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Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.
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Regularly check and resubmit your web site's
search engine rankings. They can drop very quickly
because of all the competition.
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Divide your price over a period of time to make
it sound less. Offer a payment plan or show the per
day price. For example, "Only 33 cents per day!"
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Promote your products within the content of your
web site. If you write and offer free articles tie
in
a mention of the product or service you're selling.
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Update the content on your web site regularly.
You'll want to add new content and update the old
content.
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Quote of the Day:
"It is a good thing for an uneducated man
to read books of
quotations."
-- Winston Churchill
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10 Ways Web Site Text Can Impact
Your Reader's Buying Decision
The appearance of your web site text
can actually increase or decrease your sales. The size, font,
style
and color of your text can easily affect your
reader's
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read
You want to make it easy for your
visitors to read your text. You don't want to use a
light
colored text like yellow on a white background and
you don't want to use dark blue text on a black background.
2. Create A Mood
You want to use the color of
your text to create a mood for the reader. If you
want
to create excitement, use some red text. If you want
to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention
You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline
than
your ad copy. This offsets the headline and pulls
the
reader into the rest of your ad copy.
4. Highlight Keywords
You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free,
new,
etc. You could use bolding, underlining, italics,
color
changing, etc.
5. Sizing It Up
You don't want to use text that is
too
small or to large. You want to use larger text for
your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't
read
it, it's too small.
6. Don't Use All CAPS!
You don't want to use all
capital letters in your ad copy. It looks
unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly
You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your
selling
business books.
8. Spacing Out
It's important to use spaces
properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses
Don't use all bright text
colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your
site.
10. Check The Readability
It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.
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Quote of the Day:
"To every answer you can find a new
question."
-- Yiddish
proverb
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12 High Readership Content Ideas
1. How To Articles:
they include
detailed step by step
instructions. Examples: how to publish your e-zine,
how to promote your business, how to attract
visitors
to your web site.
2. Tips:
they are usually small pieces of
information
about the size of a paragraph. Examples: tips on
using
a product, tips on doing your taxes.
3. Top Lists:
they are a
group of tips listed in
order,
usually numbered from first to last. Examples: top 7
ways to get to the top of search engines, top 10
ways to market your product.
4. News Articles:
they can include news about your
industry or company information. Examples: joint
ventures, new product releases, special events,
overseas activity
5. Interview Articles:
they could include interviews
from customers, employees and experts. Examples:
interview an employee that won an award, an expert
related to your industry, a satisfied customer,
people
profiles.
6. Publications:
they include information that's
bundled
together to take with the person. Examples: ebooks,
reports, software, auto responder information.
7. Business History Articles:
they include
information
about your business. Examples: years in business,
goals your business has accomplished, community
affairs, financial information.
8. Product Articles:
they include information about
your product or services. Examples: new products,
improvements to existing products, new accessories.
9. Visual Content:
they include visual helpers that
help
explains, shows or supports an example. Examples:
charts, photos, graphics, graphs.
10. Entertaining Content:
they include humorous and
off beat information. Examples: contests; quizzes,
trivia, puzzles, games, cartoons.
11. Excerpts:
they include information used from
other
resources for different purposes, but can also
support
your business. Examples: journal articles,
transcripts
of seminars, reprints, speeches, press releases.
12. Technology Content:
they are new technologies
you can use to present your content. Examples: audio
clips, streaming video, MP3 files.
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Quote of the Day:
"We learn by doing."
-- Aristotle
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12 Ways To Create An Order-Pulling Niche
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A niche is something that sets your
business apart
from your competitors. To compete with other
businesses nowadays, especially online, you need
a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas
you could use to create an order pulling niche.
Your niche could be that you offer free
delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.
-
Your niche could be that you
offer a lower
price.
If you can't afford to offer a lower price you
could
always hold the occasional discount sale.
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Your niche could be that your product achieves
results faster. This niche is very effective because
people are becoming more and more impatient and
want results fast.
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Your niche could be you've been in business for
a longer period of time. People think if you've been
in business longer you have more credibility.
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Your niche could be that your product tastes,
smells sounds, looks, or feels better. When you
target the the senses you're triggering basic human
attractions.
-
Your niche could be your product is light or
compact. People may want to take the product
on a trip or don't have much room where they live.
-
Your niche could be that you've
won a business
reward. When you win a reward tell your customers
or visitors about it. This increases their trust in
your
business.
-
Your niche could be that your product lasts
longer. People don't like taking the time and
spending
more money buying replacement products all the
time.
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Your niche could be that your product is easy to
use. People don't want to buy a product that they
have to read a 200 page hard-to-understand
instruction manual.
-
You niche could be that your product has better
safety features. People want to feel safe when they
use your products.
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Your niche could be that your product was made
by hand. Most people believe that products made
by hand have better quality.
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Your niche could be that you stand behind all
your products. People want to know that you backup any claims you make about your product with
either guarantees, warrantees and free
replacements.
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Quote of the Day:
"The more extensive a man's knowledge of
what has been done, the greater will be his
power of knowing what to do."
-- Benjamin Disraeli |
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12 Ways To Outsell Your Competition
The keys to outselling your
competition is to compare
your product to theirs. When you find the
differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.
1. Price
Can you
offer a lower price? Can you
offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?
2. Packaging
Can you package your product more
attractively? Do the colors of your package relate
to
your product? Can you package your product into
a smaller or larger package?
3. Delivery
Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?
4. Benefits
Can you
offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?
5. Quality
Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?
6. Performance
Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?
7. Features
Can you
offer more product features
than your competition? Do your features support the
benefits you offer?
8. Availability
Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?
9. Extras
Do you provided
free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?
10. Service
Do you
offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?
11. Proof
Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?
12 Guarantees
Do you have a stronger
guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return
policy?
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Quote of the Day:
"The wisest mind has something yet to
learn."
-- George
Santayana |
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