Newsletter Volume 15

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10 Tips For Writing A Highly Persuasive Ad

1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives you credibility because it shows you're an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

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10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

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10 Upsell Strategies That Will Increase Your Profits

As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.


1. Deluxe Upsell

You could sell a basic product and tell people for a little more money they can receive the deluxe edition.


2. Money Upsell

You could offer people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights.


3. Discount Upsell

If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.


4. Time Upsell

If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price.


5. Quantity Upsell

This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.


6. Package Upsell

When you're selling a product you could offer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately.


7. Affiliate Upsell

When you're selling a product you could offer someone else's product as an upsell. You would have to make a commission on the product in order to profit.


8. Free Upsell

You could offer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount.


9. Extra Upsell

There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc.


10. Extended Upsell

If your product comes with a warranty, you could ask people if they would like to extend the warranty one more year for only $30.


In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies.

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10 Ways Outsourcing Can Help Grow Your Business

Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ten ways outsourcing can save your business time and money.

1. You won't have to take the time to train employees. This will allow you to spend more time working on your marketing and advertising campaign.

2. You won't have to do time consuming tasks like adding on new equipment or learning new software to complete certain tasks. This will allow you to spend more time testing your advertisements.

3. You won't have to interview employee candidates. This will allow you to spend more time improving your customer service, in return you will get more repeat purchases.

4. You won't have to fill out all the employee paper work like tax forms, scheduling, retirement plans, etc. This will allow you to spend more time developing new products.

5. You won't have to buy extra office or work space to complete certain tasks. You can use all the money you save on other business expenses.

6. You won't have spend money on employee costs like taxes, medical, vacation time, holidays, workers comp., unemployment costs, etc. (These may vary depending on which country you do business in.)

7. You can speed up you order and delivery system with the extra help. Your customers will appreciate the fast service and you'll have a higher chance that they will buy from you again.

8. You could expand your market share by becoming a middleman and offering your subcontractors products or services. This will increase your business profits and give you multiple income streams.

9. You can take on extra or large orders your business couldn't handle before. This will expand your market share and you could also offer to take the work your competition can't handle.

10. You could get end up receiving orders from your subcontractors. Your subcontractors may also tell other people about your business.

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10 Ways To Amplify Your Orders

1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.

2. Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the internet.

3. Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.

4. Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet.

5. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.

6. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products.

7. Think of a domain name for your web site that's easy to remember. If you can't find a good one left, use your actual birth name.

8. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click through you get to your web site.

9. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product.

10. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.

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10 Ways To Catapult Your Sales

1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.

2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.

3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc.

4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.

5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.

6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.

7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.

8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.

9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.

10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.

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10 Ways To Create A Popular Online Community

An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.

1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.

2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.

3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.

4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.

6. Submit your chat room, e-mail discussion list or discussion board to online community directories. You can find them by typing " the community type" with the word "directory" in any search engine.

7. Create an e-zine just for people who participate in your online community. Allow them to subscribe for free. When they receive each issue, it will remind them to come back and participate in your community.

8. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about your online community members.

9. Have plenty of people to monitor your online community. They could remove postings that turn away people like profanity, spam and other off-subject postings.

10. Your online community should contain user friendly features, like a search option for archived discussions, easy posting or chatting options, email updates or digests, etc.

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10 Ways To Erupt Your Sales Like A Volcano

1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional.

3. Stop procrastinating and start finishing all your business tasks. Do one at a time. Do not get caught up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself and business. They could help increase your sales, motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working.

8. Create and follow short/long term goals for your business. The short goals can create early success and the long term goals can create future success.

9. Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not be afraid of changing what you're doing. You could try out technology, advertising, marketing, etc.

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10 Sizzling Offers That Sell Like Crazy

One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy.

1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.

2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.

3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.

5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.

6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.

7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day.

8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at the same value.

9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.

10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.

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10 Sizzling Ways To Ignite Your Profits

1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.

5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.

6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.

8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.

10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.

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