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10 Reasons To Form A Strategic
Business Alliance
A strategic alliance is when two or
more businesses
join together for a set period of time. The
businesses,
usually, are not in direct competition, but have
similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.
-
You could offer your customers a larger variety
of
products or services. This will allow you to spend
less time and money developing new products to sell.
-
Your number of sales people will
increase
because
you're combining with other business. You won't have
spend to time and money hiring new employees.
-
Your marketing and advertising budget will
increase.
When you form a strategic alliance with other
businesses
you both will share the advertising and marketing
costs.
-
You can now offer your existing customers more
back-end and upsell products. This will increase
your
sales and profits.
-
Your business will gain a larger number of
skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.
-
You will be able to beat your competition by
selling
to a larger target audience. You will also increase
the
total number of existing customers you can sell your
products and services to.
-
You can exchange endorsements with your alliance
partners. You'll add more credibility to your
business
and gain your potential customers trust to buy.
-
You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.
-
You'll be able to solve your customer's problems
faster with a larger base of customer service
people.
You'll also learn new ways to improve your customer
service from your alliance partners.
-
You'll have a larger number of
"strategic thinking"
people. This will allow both businesses to come up
with profitable business ideas quicker than before.
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Quote of the Day:
"A man of character finds a special
attractiveness in
difficulty, since it is only by coming to
grips with
difficulty that he can realize his
potentialities."
--
Charles de Gaulle
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10 Reasons Why People Don't
Buy From You
-
You don't make people feel safe when they
order.
Remind people that they are ordering through a
secure
server. Tell them you won't sell their e-mail
address
and all their information will be kept confidential.
-
You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline
does
not attract at your target audience. You don't list
any
testimonials or guarantees included in your ad.
-
You don't remind people to come back and visit.
People usually don't purchase the first time they
visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to
give
them a free subscription to your e-zine.
-
You don't let people know anything about your
business. They will feel more comfortable if they
know
who they are buying from. Publish a section called "About Us" on your web site. Include your business
history, profile of employees, contact information
etc.
-
You don't give people as many ordering options as
possible. Accept credit cards, checks, money
orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.
-
You don't make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The
graphics
should be related to the theme of your web site.
-
You don't let people read your ad before they get
your freebie. When you use free stuff to lure
people
to your web site include it below your ad copy or on
another web page. If you list the freebie above
your
ad they may never look to see what you're selling.
-
You don't attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see
what
attracted them to buy. This information will help
you improve your target marketing and advertising.
-
You don't test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.
-
You don't give people any urgency to
buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget
about
it. Entice them to buy now with a freebie or
discount
and include a deadline date when the offer ends.
Quote of the Day:
"A dose of adversity is often as needful as
a dose of
medicine."
-- American proverb |
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You don't offer
free original
content. It's important
to give your visitors information they can't find
anywhere else. If you're the only source for a certain
type
of information, people will flock to your web site.
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You don't offer
free software. Most people like
to find good deals on software for their computers.
If
the software is free, that is even better.
-
You don't offer a
free contest or sweepstakes.
It's
a fact, people like to win things. If you can
fulfill that
need, people will stop by to visit.
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You don't offer a
free directory. Create a
directory
of web sites on a particular topic that is related
to your
target audience. People will visit because they will
find
what they're looking for, all in one place.
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You don't offer a
free e-zine. Most people love
to
get free information that they're interested in
emailed
to them on a regular basis. This saves them time and
money.
-
You don't offer a
free community. People like
to
have a place were they can have discussions with
others on a particular subject. You could add a chat
room or message board to your web site.
-
You don't offer a
free affiliate program. One
of
people's basic needs to survive is money. When you
offer them a free opportunity to make money
they'll
line up to visit your web site.
-
You don't offer a
free online utility. When you
offer
a utility that can solve a problem, people will
visit your
web site. The utility could be a free autoresponder,
e-mail account, search engine submission, etc.
-
You don't offer
free current information.
Supply
news stories related to your web site. People want
up-to-date news on the topics they are interested
in.
They will also be interested in visiting your web
site.
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You don't offer
free samples of your product
or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food?
This same concept will also attract people to visit
your web site.
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Quote of the Day:
"'Tis easy enough to be pleasant, when life
flows like a
song. But the man worthwhile is the one who
will smile when
everything goes dead wrong."
-- Ella
Wheeler Wilcox |
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10 Resourceful Things You Can Do
With A Product That Doesn't Sell
Sell the reprint/reproduction
rights to the product.
You could make money selling other people the
rights
to reproduce and sell the product. People are always
looking for new products to sell.
Giveaway the product for
free from your web
site.
Just because it won't sell doesn't mean people won't
visit your web site to get it for free. They may
see
another product you sell and buy that one.
Try auctioning off the product at an online
auction.
You may make part of your investment back. If you're
lucky, you may even make a profit because people
sometimes get into bidding wars and will bid a
higher
price than the product is worth.
Use the product as a
free bonus for another
product
you sell. This will increase the perceived value of
the
product you're selling. People will feel they're
receiving
more for less.
Contact businesses with the same target market
and
see if they would be interested in using your
product as
a free bonus for their product. You could place
your ad
on the product and get free advertising.
Sell your product to businesses at wholesale cost
as
a promotional product. Businesses are always looking
for products they can giveaway to their customers
with
their advertising on the product. You could make
part
of your investment back.
Barter your product to other businesses for
things
you need for your own business. You could trade for
their products or services. This will save you
money
and help make up for your profit loss.
You could create an online contest so people
could
win your product. This will attract traffic to your
web
site. You also could get free advertising by
listing it on
online contest directories.
If you decide to giveaway the product for
free,
allow
other people to giveaway the product for free.
Place
your web site ad on the product. This will spread
your
advertising and attract even more people to your
site.
Ask businesses with the same target audience if
they would be interested in combining your product
with their product. You could then sell them
together
as a package deal and split the profits. You may
have
better results selling your product this way.
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Quote of the Day:
"Real life isn't always going to be perfect
or go our way,
but the recurring acknowledgement of what is
working in our
lives can help us not only to survive but
surmount our
difficulties."
-- Sarah Ban Breathnach |
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10 Riveting Ways To Nail Down
Instant Sales
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End your slow sales periods by
planning ahead.
Plan to add extra bonuses, hold a sale or package
your product with other products.
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Make more commissions off the affiliate programs
you join by giving your personal endorsements for
the products. They usually pull more sales than ads.
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Speed up your internet access. You can get your
online business tasks done faster which will help
you
stay ahead of your competition.
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Allow people who do not have time to explore
your site to download your web site in ebook format.
This will allow them time to view it offline.
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Use tons of headlines and sub headlines on your
web site. This will keep their attention and keep
them
at your web site longer.
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Take advantage of popular fads. If something is
popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.
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Allow your prospects to chose between a retail
or wholesale price. Charge people a membership
fee to always get the products at wholesale cost.
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Allow other related web sites that don't have a
chat room to link to yours. They'll get use of a
free
chat room and you'll draw extra traffic to your
site.
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Increase the perceived value of your
free stuff
or
bonuses by including the retail dollar amount the
freebie would normally sell for.
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Create your own web ring. You will gain highly
targeted traffic to your web site and others will
link
to your site because they'll want to join the ring.
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Quote of the Day:
"Each difficult moment has the potential to
open my eyes
and open my heart."
-- Myla Kabat-Zinn
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10 Mesmerizing Ways To Reinforce
Your Profits
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Anticipate any objections your
visitors may have
about your product offer. You must research your
target audience's needs and wants.
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Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you.
-
Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product your offering.
-
Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.
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Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.
-
Market yourself, as well as your product. You
could write articles, ebooks, do free consulting,
do speaking engagements, etc.
-
Find new target audiences for your products or
services. For example, if you're selling coffee to
stores try to also sell it to coffee shops.
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Use the phrase "invest in our product" instead
of
the words buy or purchase. This makes prospects
feel they're investing in their future if they buy.
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Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties".
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Use logos and slogans for your business. They
make it easier for people to remember and identify
your business.
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Quote of the Day:
"Wishing to be friends is quick work, but
friendship is a
slow-ripening fruit."
-- Aristotle
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10 Mind Altering Words That Make
People Buy
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Use the word "fast" in your ad.
People want fast
results, fast delivery, fast ordering, etc.
Nowadays,
we usually value our time more than our money.
-
Use the word
"guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.
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Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
-
Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.
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Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
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Use the word "discount/sale
" in your ad.
People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers,
etc.
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Use the word
"free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.
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Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole
ad.
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Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.
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Use the word "new" in your ad. People want
new products or services that will improve their
life
like new information, tastes, technology, results,
etc.
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Quote of the Day:
"What is wrong with our world is that love
is in short
supply."
-- Christopher Bryant
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10 Mind Blowing Ways To
Increase
Your Sales
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Show your prospects how much
enthusiasm
you have for your product and business. If you're
convincing enough, they will be enthusiastic too.
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End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount
price,
a benefit reminder, an ordering deadline, etc.
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Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.
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Make your customers get excited about your
business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc.
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Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc.
-
Build your opt-in
list by allowing your
visitors
to sign up for a free e-zine, ebooks, software,
contests, sweepstakes, etc.
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Give your prospects or customers a breath of
fresh air. Don't be afraid to design your web site
and ad copies different from everyone else.
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Allow your customers to get part of your total
offer right after they order. If you have to ship
the
item, make one of your bonuses available online.
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Write and submit articles to e-zine publishers
or webmasters. If you want it to be published, it
should be like an article and not like an ad.
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Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an ebook, etc.
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Quote of the Day:
"The Eskimos had fifty-two names for snow
because it was
important to them; there ought to be as many
for love."
--
Margaret Atwood
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10 Mind Busting Ways To Gain More
Orders
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Automate your online business to
save extra time
for marketing and advertising. You could use autoresponders, time saving software, etc.
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Host a free hall of fame or museum on your web
site. It should be related to your target audience.
It
should attract people just like offline ones do.
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Write your ideas on paper; bad and good ones.
Don't get an idea and take the risk of forgetting
it;
it could be your future income or success.
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Design your ad copy to target your visitors
goals,
dreams and desires. Allow your product to attract
their emotional and physical needs.
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Create a small treasure hunt. Allow people to get
a discount on a product you sell if they find a
certain
graphic somewhere on your site.
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Have visitors sign-up to receive
free
promotional
merchandise. It can be hats, bumper stickers, cups,
or anything with your web site print on it.
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Increase your traffic by creating other web
sites
that relate to the latest new fad. You just
advertise
your main web site on your fad web sites.
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Load your site with a wide variety of content.
Your site will become known as an area of regular
reference for many of your visitors.
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Interview famous people that your visitors want
to know more about. Publish the interview in article
or audio format on your web site.
-
Tell people the purpose of your web site. When
they visit a web site and have to figure out what
it's
about, they may get frustrated and leave soon.
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Quote of the Day:
"A faithful friend is the medicine of
life."
-- from the
Apocrypha |
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10 Motivational Triggers That Make
People Buy
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People want to make more money.
They may
want to start their own business, get a higher
paying
job or invest in the stock market. This will make
them feel successful
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People want to
save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure.
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People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed.
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People want to look better. They may want to
lose weight, tone their body, or improve their
facial
features. This will make them feel more attractive.
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People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent.
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People want to live longer. They may want to
get in shape, eat better or gain extra energy. This
will make them feel healthier.
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People want to be comfortable. They may want
to relive aches and pains or want to sleep in a more
comfortable bed. This will make them feel
relieved.
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People want to be loved. They may not want to
be lonely anymore or want to start dating again.
This will make them feel wanted.
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People want to be popular. They may want to
be a famous celebrity or be more popular in
school. This will make them feel praised and
admired.
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People want to gain pleasure. They may want
satisfy their appetite or sexual desires. This will
make them feel more fulfilled.
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Quote of the Day:
"Loneliness is the most terrible poverty."
-- Mother Teresa
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