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10 Nitty-Gritty Ways To Increase Your Orders
1. Express
the same views as your target audience. Bring up common
likes and dislikes in your ad. This will create instant
rapport with your audience.
2. Add viral marketing into your promotional plans.
Allow your visitors to give away your free stuff, just
include your ad somewhere on all the freebies.
3. Design your web site to be less confusing. Don't
use a lot of graphics, links and anything that takes
away from your sales message.
4. Give your visitors the option of viewing your web
site by autoresponder or printing it out. They might
not have the time right then to look it over.
5. Increase your opt-in e-mail list quickly by giving
away a product at no cost. Just require people to subscribe
to your e-zine in exchange.
6. Joint venture your web business with other offline
businesses. Look for businesses that have the same target
audience and create a win/win deal with them.
7. Expand your target audience by adding a new product
line or packaging your main products with other ones.
You could also add-on extra services.
8. Persuade your visitors to like you. People buy from
people they like. You could tell them a joke, give them
a compliment, give them a freebie, etc.
9. Submit the free stuff you offer to online freebie
directories. They usually get tons of traffic because
people like to get things for free.
10. Use headlines and sub headlines that are aimed directly
at your audience. If you're selling things to lawyers
use a headline like "Attention All Lawyers!".
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Quote of the Day:
"Laughter is the shortest distance between two
people."
--
Victor Borge
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10 Order Pulling Ways
To End Your Ad Copy
1. You could end your
ad copy by telling people
what will happen if they buy your product. Use
your most powerful benefit as the example.
2. You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.
3. You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.
4. You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.
5. You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need
to
order by a specific date.
6. You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your money back
guarantee.
7. You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.
8. You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.
9. You could end your ad copy with a discounted
price. Just list your regular price and then offer
a
discounted price off the order right now.
10. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract
them
to buy, maybe a free sample or trial would.
Quote of the
Day:
"Tolerance and celebration of individual differences
is the
fire that fuels lasting love."
-- Tom Hannah |
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1. Sell
a few back end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human.
2. Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business is operated.
3. Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.
5. Create a free e-zine directory. You'll attract a
lot
of traffic from ezine publishers and people that want
to subscribe to the e-zines.
6. When you offer a freebie from your site, submit
it to free stuff sites. They provide target categories
which means targeted traffic.
7. Make your visitors curious about your product
by telling them they need to sign-up to get into a
password protected site to read the rest of the ad.
8. Remember the little things about your web pages
really count. Include the title of your site at the
top
right corner, a description about of your site, etc.
9. When you ask someone to sign-up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect.
10. Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file include.
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Quote of the Day:
"No man is an island, entire of itself;
every man is a piece of the continent,
a part of the main."
-- John Donne
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10 Intriguing
Ways To Propel Your Online Sales
1. Add
extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.
2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs.
4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people.
6. Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy.
7. Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.
9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.
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Quote of the Day:
"To help the young soul, to add energy, inspire
hope, and
blow the coals into a useful flame; to redeem
defeat by new
thought and firm action, this, though not easy,
is the work
of divine man."
-- Ralph Waldo Emerson
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10 Killer
Profit Boosters
1. Gain
an advantage over your competition. You
should find one benefit your competition doesn't
offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.
4. Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.
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Quote of the Day:
"Practice is the best instruction of them all."
--
Publilius Syrus
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10 Killer
Ways To Defeat Your Competition
1.
Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your
site.
2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.
3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit.
4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.
5. Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money.
6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.
7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.
8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.
9. Test and improve your ad copy. There are many
people who write an ad and n.ever change it. Make
sure you get the highest possible response rate.
10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about
it.
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Quote of the Day:
"Never let formal education get in the way
of your
learning."
-- Mark Twain
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10 Killer
Ways To Jump Start Your Profits
1.
Offer
to write exclusive articles (that means you
only submit them to one place) for high traffic web
sites in exchange for a link back to your site.
2. Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you
donate a part of your profits to charity.
3. Improve your customer service on a regular
basis. Try out new technologies that make it easier
to communicate with your customers over the net.
4. Ask your customers what they would like to see
offered by your business in the future. This type of
information can boost your sales.
5. Make sure your web host isn't losing your sales.
If you get an e-mail from someone that told you that
they couldn't access your site, it might be your host.
6. Allow your visitors experience to be an enjoyable
one at your web site. Provide easy navigation, good
content, fast loading graphics, search options, etc.
7. Keep changing or adding freebies to your web
site. If people see the same freebie in your ads they
will say to themselves, "been there done that".
8. Add a directory to your web site. When visitors
submit their web site, e-mail them confirming their
link has been added and remind them to revisit.
9. Organize your marketing and advertising into a
plan. Create a list of daily, weekly, monthly and all
other future promotional plans.
10. Trade links only with web sites that your target
audience or yourself would visit. They should offer
their visitors valuable content or freebies.
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Quote of the Day:
"If you want to increase your success rate,
double your
failure rate."
-- Thomas Watson, Sr., founder
of IBM
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10 Killer
Ways To Keep Your Profits Rolling
1. Give
people a free online utility. When you offer
a utility that can solve a person's problem, people
will definitely visit your web site.
2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.
3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
4. Offer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.
5. Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.
6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.
7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.
8. Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll
buy.
9. Let people know anything about your business
history. They'll feel more comfortable if they know
who they are buying from.
10. Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.
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Quote of the Day:
"We can get over being poor, but it takes longer
to get
over being ignorant."
-- Jane Sequichie Hifler
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10 Killer
Ways To Make People Click
1. Use
reverse psychology on your banner ads. You
could tell people not to click on your banner ad. For
example "Don't Click Here If You Are Comfortable
With Your Looks"
2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total offer.
3. Offer a discount offer on your banner ad. People
are always looking for good deals. You could offer
a percentage discount, dollar discount, buy one get
one free discount, etc.
4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
5. You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll
trust
them over you.
6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbies
to the internet may net even know they can click on
banners. Just having the phrase "click here" on your
banner will increase your clickthroughs.
8. You could advertise a trial or sample offer. This
will tell people there is no risk or obligation if
they click on your banner ad and try out your product or
service.
9. Tell people the major benefit of your product, web
site or service on your banner ad. It could be benefits
like make money, lose weight, increase energy, save
money, save time, etc.
10. You could advertise a free offer on your banner
ad. People love free stuff. The freebie should relate
to your target audience. If the freebie is attractive
to them they will click.
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Quote of the Day:
"Reading is to the mind what exercise is to
the body."
--
Sir Richard Steele
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10 Killer
Ways To Make Your Online Testimonials More Believable
1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don't have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials
more
credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn't fake because
it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan
and upload the entire written testimonial or letter
to
your web site. This will give your testimonials a feel
of realism.
7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will
be
more believable because it will include the date, time,
subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to
ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your
site.
You can find more information about converting audio
recording's by typing "real video" at a search engine.
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Quote of the Day:
"Knowledge is the food of the soul."
-- Plato
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