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10 Killer Ways To Sell Your Back-End
Products
A back-end product is a product you
attempt to sell
your customers after they have recently purchased a
related product from your business.
If you're not trying to sell back-end products to
your
customers, you're making a big mistake. It is easier
to
sell to existing customers than it is to sell to new
ones
who don't trust your business yet.
Below are ten killer strategies you can use to sell
your
back-end products to your existing customers:
1. When you ship people the first product they
bought,
insert a flyer or brochure for your back-end product
in the package.
2. Give customers a free subscription to a
customers
only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue.
3. Send your customers greeting cards on holidays or
on their birthday. Include a small advertisement
inside
the card for your back-end product.
4. After people order your first product from your
web
site, take them to a "thank you" web page and
include
your back-end product ad on that page.
5. Send customers a free surprise gift after they
order
your first product. You could attach another ad with
the free gift for your back-end product.
6. If you're selling an electronic product, like an
ebook,
include your ad for your back-end product somewhere
inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include
your
ad for your back-end product somewhere inside
the private site.
8. Contact your customers by phone and ask them if
they were happy with their purchase. You could tell
them about your back-end product.
9. Send your customers a thank you letter by mail or
e-mail. You could mention your back-end product
somewhere on the letter.
10. Ask your customers if they want to be updated in
the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates.
Your business will have a greater chance of
surviving
when you attempt to sell back-end products to your
existing customers.
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Quote of the Day:
"Criticism should not be querulous and
wasting, all knife
and rootpuller, but guiding, instructive,
inspiring."
--
Ralph Waldo Emerson
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10 Magic-Like Ways To Multiply Your Orders
1. Use reward programs to keep people revisiting
your web site and buying your products. You could
reward gifts or discounts for revisiting or buying.
2. Publish e-zines for other web sites to increase
your traffic. You could do it at no charge and in
return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading
classified
ads because it gives your ad instant credibility.
4. Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product.
5. Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you're excited and use exclamation points.
6. Use incentives to gain referrals if you don't
have
an affiliate program. Tell people when they refer
customers you will award them with free products.
7. Tell your visitors the reason why you're having a
sale so they don't think your products are cheap. It
could be a holiday/seasonal sale or clearance sale.
8. Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your offer.
9. Cut out words, phrases, and paragraphs in your
ad copy that aren't selling or supporting your
product.
This will stop people from getting bored with your
ad.
10. Keep people at your web site as long as
possible.
Allow them to download free ebooks, sign-up for
contests, use free online services, etc.
Quote of the Day:
"Friends are an aid to the young, to guard
them from error;
to the elderly, to attend to their wants and
to supplement
their failing power of action; to those in
the prime of
life, to assist them to noble deeds."
--
Aristotle |
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1. Turn your ad copy into a story or
article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product.
2. Give visitors a freebie for filling out your
online
survey or they usually won't. Surveys will give your
business valuable intelligence for your business
3. Enhance the power of your ad copy benefits by
using attention getting words, highlighting
keywords,
using color, bolding key phrases, underlining, etc.
4. Give your visitors tons of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate,
etc.
5. Put yourself in your visitors shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would buy it.
6. Get free advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.
7. Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a
limited
time with your main product.
8. Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with
it.
9. Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.
10. Add multiple profits to your web site. If
you're
selling business books try to sell business
services,
courses and supplies too.
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Quote of the Day:
"The unfortunate need people who will be
kind to them; the
prosperous need people to be kind to."
--
Aristotle |
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10 High Powered Ways To Increase
Your Traffic
1. Trade links with other web sites.
They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie
away.
This'll increase your ad exposure and attract people
to your web site at the same time.
6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
7. Submit your freebie to the online directories
that
list your particular item or service for free. If
you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.
8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.
9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge
subscriber
difference between e-zines, one can run more ads
to make up for it.
10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad
sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.
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Quote of the Day:
"Hope is a waking dream."
-- Aristotle
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10 Incredible Ways To Keep Your
Sales Soaring
1. Maximize the effectiveness of
your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clickers.
2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.
3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.
4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.
5. Offer people a free telephone consultation
before
they order your product. When they get to know
you personally, it could convert to more sales.
6. Test the "bill me later option" on your web
site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your
sales.
7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.
8. Hold a "buy the most wins contest" on your web
site. Tell people each monthly winner will get
their
entire purchase refunded.
9. Attract visitors to your web site by offering
them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.
10. Interview people related to your industry and
get their legal permission to convert it to an
article.
Promote your web site by submitting it to ezines.
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Quote of the Day:
"It doesn't make any difference whether
what you face is
something that affects your work, your
personal
relationships, your sense of security, your
appraisal of
self-worth, or your appearance--the way you
think about
your situation largely determines whether
you will do
anything about it and what you will do."
--
Dr. Arthur
Freeman |
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10 Incredible Ways To Sell Your
Products Now
1. Make your reader visualize they
have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They'll already become emotionally attached
before they buy.
2. Turn your ad into an article. It could be a
story,
or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch.
3. Make sure you show your reader that they are
getting a bargain. Tell them the usual price you
sell
your product for is $99. Then tell them if they
order today they can buy it for $69.95.
4. Direct your ad headline to your target audience.
Your readers will feel important and belong to a
select group of people who b.uy your product. For
example; "Attention! Accountants, Discover A
New Way To Increase Your Client Base!"
5. Tell your reader how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.
6. Use bullets to highlight your product or services
benefits. Benefits are the key to selling anything,
make them standout in your ad. You can use dots,
dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
free bonus or give them double their money back.
8. Tell your reader they'll receive surprise
bonuses.
This'll raise your reader's curiosity and make them
want to buy so they can find out what the surprise
bonuses are.
9. Let your reader know this specific package will
not be offered again. You must create urgency so
people buy now. You may always sell the same
product but not with the same bonuses or price.
10. Give them a couple tips in your ad that will
help
them with their problem. This will give your
business
credibility and gain your readers trust to buy your
products or services.
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Quote of the Day:
"Adversity and loss make a man wise."
--
Welsh proverb
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10 Innovative Ways To Use Your Autoresponder
1. Collect leads with your
autoresponder. You will get
an e-mail digest of everyone's e-mail addresses who
requests information from your autoresponder.
2. Publish a price list of all the products and
services
that you offer. You could also include order forms,
product descriptions, and other sales material.
3. Publish free reports in autoresponder format.
The
reports should be related to your business or web
site.
Giving away free stuff will quickly increase your
traffic.
4. Collect vital customer satisfaction information
by
publishing a survey in autoresponder format. This
type
of information will help you serve them better.
5. Instead of answering every customer question
that's
e-mailed to you, publish " Frequently Ask
Questions" in
autoresponder format. This will save time and
money.
6. You could publish your testimonials or
endorsements
in autoresponder format if you don't have the room
in
your ad copy. It's more effective to include all of
them.
7. Provide back issues of your e-zine archives in
autoresponder format. This will give your subscribers
and
web site visitors easy access to them.
8. Publish your entire web site in autoresponder
format.
Sometimes visitors don't have enough time read your
entire site. They could print it out and read it
offline.
9. You could offer your ebook in autoresponder
format.
Your visitors won't have to download it or have the
software to read it right away.
10. You could publish the terms and conditions to
any
business transactions in autoresponder format. This
could include return policies, purchases, refunds
etc.
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Quote of the Day:
"We live by admiration, hope and love."
--
William
Wordsworth |
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10 Eye Popping, Jaw Dropping Ad Copy
Secrets
1. Use a hand written letter on your
ad copy instead
of text. Write the ad on a piece of paper, scan it
and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you,
they
should also trust your business and purchase your
products. Make sure to get their permission first.
3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the
resolution
to the problem when they use your product.
4. Include an article or review that has been
written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.
5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will
increase the
value of your product.
6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and
statements
on your ad copy.
7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.
8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.
9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive
a
free prize if they find the five words in your ad
copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.
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Quote of the Day:
"I expect to pass through this world but
once. Any good
therefore that I can do, or any kindness or
abilities that I
can show to any fellow creature, let me do
it now. Let me
not defer it or neglect it, for I shall not
pass this way
again."
-- William Penn |
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10 Heavy Duty Online Sales Grabbers
1. Give your prospects extra
incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.
2. Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.
4. Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.
5. Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site.
Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page.
9. Use time saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc.
10. Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.
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Quote of the Day:
"When you become detached mentally from
yourself and
concentrate on helping other people with
their
difficulties, you will be able to cope with
your own more
effectively. Somehow, the act of self-giving
is a personal
power-releasing factor."
-- Norman Vincent
Peale |
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10 High-Impact Viral Marketing
Strategies
Viral Marketing is allowing people
to giveaway and
use your free product or service in order to
multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their
web
site, in their e-zine, newsletter, magazine or
ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.
3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting,
search
engine submissions, etc.
7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.
8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your
ad
on them or require people to link directly to your
web site.
9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give
it
away. This will just continue to spread your ad all
over the internet.
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Quote of the Day:
"Love - the feeling - is a fruit of love,
the verb."
--
Stephen Covey |
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