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10 Tips For Running A Profitable Web
Site
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Address your targeted audience on
your business
site. Example: "Welcome Internet Marketers". If
you have more than one, address them all.
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Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site.
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Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
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Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
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Give people the option of viewing your web site
offline. Offer it by autoresponder or printer
friendly
version.
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Make sure a least 50% of your content is
original.
The other option is to offer something else
original
other than content, like software or an online
utility.
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Offer your visitors incentives for revisiting
your
web site. You could give them new content, ebooks,
software, ezine, etc.
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Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
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Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.
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Organize you web site in logical and profitable
sequence. You don't want to give a freebie before
they
learn about the product(s) you're selling.
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Quote of the Day:
"Whoever said money can't buy happiness
didn't know where
to shop."
-- Gittel Hudnick |
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20 Super Hot Ways To Make More Money From Your
Customers
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Insert a brochure for another product in the
first
product package your customer buys from you.
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Sell a basic product and tell people for a little
more money they can receive the deluxe edition.
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Give your customers a
free subscription to your
e-zine and include back end products in each issue.
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Charge people extra money to get the reproduction
rights.
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Send your customers greeting cards at holidays
with your back end product offer included.
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Offer your customers a discount if they
buy
more
than one of the same product.
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Include a back end product
offer on your online "thank you" page.
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Give people a huge discount to your subscription
product if they subscribe for a longer period of
time.
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Send your customer a
free surprise gift with
your
back end product offer included.
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Give your customers a discount if they
buy over
a certain number of any products.
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Publish a back end product
offer inside any of
the information products you sell.
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Group your products together in package deals
to make more profit form each sale.
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Include a back end product
offer inside your "customer's only" online club.
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Join someone else's affiliate program and use it
as an upsell or back end product.
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Follow-up with your customers to see if they're
happy and offer them another product.
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Offer people a
free sample of your product and
tell them they will get a discount if they order
now.
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Send your customers a "thank you" e-mail with
a back end offer attached.
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Offer your customers add-on products like gift
wrapping, batteries, imprinting, etc.
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Allow your customers the option of signing up
to your "future product offers list".
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Explain to people that for extra money, they can
extend the guarantee or warranty of the product.
Quote of the Day:
"It's good to have money and the things
that money can buy,
but it's good, too, to check up once in a
while and make
sure you haven't lost the things that money
can't buy."
--
George Horace Latimer |
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Use plenty of examples in your ad
copy. This will
allow your whole target audience to understand your
pitch completely.
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Gain extra credibility by using terms your
readers
may not understand, but can follow by explaining
them
in simple terms. This will show you're an expert.
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Reveal how excited you are about the product. You
could use words or a picture of yourself looking
very
excited.
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Tell your target audience you were in their
current
position. Next, tell them how your product pulled
you
out of that position.
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Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in
return.
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Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.
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Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through
it
who is selling the product? It's a big turn off.
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Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."
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Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.
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Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.
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Quote of the Day:
"More gold has been mined from the thoughts
of men than has
been taken from the earth."
-- Napoleon
Hill |
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10 Hypnotic-Like Sentences That Sell
Like Crazy
Tell your readers what they are
probably thinking,
feeling or doing as they read your ad copy. This
strategy will usually trigger their own subconscious
mind to bring out these feelings or actions.
You can add these sentences into any ad copy. You
may have to change one or two words so it relates
more to the product or service you're selling.
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As you keep reading this ad copy, you are feeling
more and more compelled to experience all the
benefits of our product.
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The more you understand just how valuable our
product could be to your life, the less you think
about delaying this important purchase.
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After you read this short ad you will feel like
your
problems are almost completely solved, all you will
have to do is order.
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As you're skimming through this, you're beginning
to think you have nothing to lose and everything to
gain by trying out our product.
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As you're scanning over this ad copy, you are
beginning to imagine using our product and enjoying
all the benefits it brings.
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The more you keep reading our ad the more you
feel it would be a waste to let this opportunity
slip
by.
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The more you review our ad the more you begin
to find yourself getting very excited about our
product and starting to feel the urge to buy now.
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You don't know it yet but, at the conclusion of
this ad, you will feel driven to order and
experience
all the benefits of our product.
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You don't realize it yet but, in a few short
minutes
you'll realize that you can't put off this vital
purchase
and then you'll be yanking out your credit card.
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As every word you read travels from this ad to
your brain, you start to understand just how much
our product could benefit your life.
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Quote of the Day:
"Don't be too busy earning a living to make
any money."
--
Joe Karbo |
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20 Ways To
Increase Your Traffic And Sales Using
Free Follow-Up Autoresponder Courses
An autoresponder course is a
group
of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail
your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into
any
search engine. Below are ten ways to use them to
increase your traffic and sales.
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Offer your course as a
free bonus for
purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.
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When you write and give away a
free course you
will become known as an expert. This'll gain
people's
trust and they will buy your main product quicker.
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Allow others to add your
free course to their
own
product packages. Their customers will see your ad
when they purchase.
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People love to get freebies. A
free
autoresponder
course is perfect. They will visit your web site to
get the free valuable information.
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Allow people to receive your course for
free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
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Allow other people to give away your
free
course.
This will increase the number of people that will
see
your ad in the course.
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You could trade advertising space in your course
for other forms of advertising. It could be banner
ads,
e-zine ads, web site ads, etc.
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Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.
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Give away the autoresponder course as a
free
gift
to your current customers as a way of letting them
know you appreciate their business.
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Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.
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Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.
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Get free advertising by submitting your course
to
freebie web sites. This will increase the number of
people that will see your ads in the course.
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Make money by selling the reprint rights to
those
people that would like to sell the course. You could
make more money by selling the master rights.
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Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest
directories.
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You'll gain valuable referrals from people
telling
others about your course. Word of mouth advertising
can be very effective.
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Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort
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Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine.
This'll
give people an incentive to subscribe.
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Allow your affiliates to use the
free course as
a
promotional tool for your product. Each lesson could
include their affiliate link.
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Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.
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Advertise a different product or service on each
lesson. If you only have one, use different
emotional
response ads on each lesson.
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Quote of the Day:
"Wise is the person at either end. Who can
in due measure
spare as well as spend."
-- Lucian |
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10 Ways Focus Groups Can Propel Your
Profits
A focus
group is a group of
employees or current
customers that discuss and brainstorm new ways
to improve different parts of your business.
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They can give you new ideas on how to advertise
and market your product or service to your targeted
audience.
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They can give you ideas that could help improve
your current product or service. For example, you
could make it smaller, faster, heavier, etc.
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They can give you ideas for new products or
services to develop and sell. For example, a new
gift wrapping service for your products.
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They can help you solve lingering problems with
your business. For example, you could give your
employees incentives to solve slow production.
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They can give you new ideas on how to cut costs
and save money. For example, you could recycle
damaged or old products instead of trashing them.
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They can find new ways to improve your current
customer service policy. For example, hire extra
operators so you don't have to put anyone on hold.
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They can give you new ideas on how to get the
most and best out of your employees in the less
amount of time.
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They can give you news ideas for upsell, back
end and add-on products to sell. For example, you
could upsell a video when selling your books.
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They can help you find new ways to stay ahead
of your competition. For example, you could give
your customers free shipping.
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They can give ideas for raising your employees
morale. For example, you could hold a party, give
them a holiday bonus, give them a free day, etc.
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Quote of the Day:
"After spending many years in Wall Street
and after making
and losing millions of dollars I want to
tell you this: It never was my thinking that made the big
money for me. It always was my sitting."
-- Jesse Livermore |
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10 Reasons Why People Won't
Buy A
Second Product From You
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You didn't follow up after the
first sale. After the
sale you could have introduced your other product
on the thank e-mail.
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You didn't ship the product in the about of time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again.
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Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
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Your customer couldn't get a hold of you in time
when they had a "after question" sale. You could
have added extra lines of communication.
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Your customer doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies.
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Your competition is offering
free shipping with
their product. You should have been more aware
of how they are targeting your customers.
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Your customer forgot your web site address.
You should have given your customers your web
site information in your product package.
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Your customer service couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems.
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You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one.
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Your competition offers a stronger
money back guarantee. You must always be thinking of better
ways to remove the risk from your customers.
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Quote of the Day:
"Ideas are the beginning points of all
fortunes."
--
Napoleon Hill
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20 Questions To Ask Before Creating
An eBook
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What will be the title of your ebook and will it
have a subtitle?
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Will you be the only author or will there be
other
co-authors?
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Will you publish a print version of your ebook?
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How many pages will your ebook be?
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Will your ebook contain graphics, pictures or
charts?
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Will your ebook include an appendix and index?
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Will your ask other authors to contribute related
articles to your ebook?
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What file formats will your ebook be available
in;
text, pdf, exe, html, etc.?
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Will your ebook be sold as a product or will your
ebook be used as a promotional tool?
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Who will be your ebook's target audience?
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What major benefit does your ebook give your
target audience?
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Will you offer your prospects a
guarantee and
testimonials to read?
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Will you include a bibliography about yourself
in the ebook?
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What personal information will you include
about yourself in the ebook?
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What colors and graphic(s) will be included on
the ebook cover?
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Will you let your prospects read
free sample
chapters or excerpts to entice them?
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Will you turn the ebook into other information
products like videos, audio books, teleclass, etc?
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What type of payments will you accept for the
ebook?
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Will you allow others to give away your
free
promotional ebook?
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Will you be selling the reprint rights to your
ebook?
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Quote of the Day:
"Money doesn't sleep."
-- Wall Street
Movie
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10 Benefits Of Submitting Articles To E-zines
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You'll brand your web site, business and
yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.
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You will become known as an expert on the topics
you write about. This will give you and your
business
extra credibility which will help you compete
against
your competition.
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Your article might also be placed on the
publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.
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You might get extra exposure if the e-zine
publisher
archives their e-zine on their site. People might
want
to read the back issues before they make the
decision
to subscribe.
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You will get free advertising. This will allow
you to
spend your profits on other forms of advertising.
You
could buy advertisements in other e-zines that don't
publish your articles.
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You might get extra income from people wanting to
hire you to write other articles, books, or even ask
to
speak at seminars. This is a great way to multiply
your
income.
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You could allow e-zine publishers to publish your
articles in their free e-books. Since people give
them
away, your advertising could multiply all over the
internet.
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You will get your article published all over the
web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll
allow
their visitors to republish your article.
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You'll gain people's trust. If they read your
article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to
increase
your profits.
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You could get your article guaranteed to run in
an e-zine. You could agree to run one of their
articles
in your e-zine if, in exchange, they run yours in
their
e-zine. It's a win/win situation.
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Quote of the Day:
"...even without success, creative persons
find joy in a job well done. Learning for
its own sake is rewarding..."
-- Mihaly Csikszentmihalyi |
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10 Rarely Used Ways To Upgrade Your
Ad
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Tell your potential customers
special events your
business has sponsored. It could be charities, fund
raisers, charity auctions, etc.
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Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize.
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Tell your potential customers some valuable info.
This will create rapport with them. It could be
tips,
a how-to excerpt, etc.
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Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences.
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Tell your potential customers stories about your
customer service. It could be how you help a new
customer, an award you won, etc.
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Tell your potential customers stories about your
employees. It could be about why they like to work
for you, their personal profile, etc.
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Tell your potential customers about milestones
and goals your business has achieved. It could be
a sales goal, customers served goal, etc.
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Tell your potential customers about innovations
your business has discovered. It could be
inventions,
new technologies, patents, new products, etc.
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Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc.
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Tell your potential customers a little history
or
past information about your business. It could be
how it started, how you got the product idea, etc.
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Quote of the Day:
"A person's treatment of money is the most
decisive test of his character, how they
make it and how they spend it."
--
James Moffatt |
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