Newsletter Volume 20

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10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.


2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.


3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.


4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.


5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.


6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.


7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.


8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.


9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.


10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

Quote of the Day:

"Adversity has the effect of eliciting talents, which, in prosperous circumstances, would have lain dormant."

-- Horace

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10 Boundless Ways To Anchor Down More Sales

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.


2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.


3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.


4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.


5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed


6. Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business


7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.


8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.


9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.


10. Give your business and products credibility by linking to web sites that have written positive stories about your business.

Quote of the Day:

"...if the next generation is to face the future with zest and self-confidence, we must educate them to be original as well as competent."

-- Mihaly Csikszentmihalyi

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10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.


2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.


3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.


4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.


5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.


6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.


7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.


8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.


9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.


10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

Quote of the Day:

"Forget the resolutions. Forget control and discipline...too much work. Instead try experimenting. Go in search of something to fall in love with...something about yourself, your career, your spouse."

-- Dale Dauten

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10 Effective Ways To Reduce Your Business Costs

1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.


2. Network
Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.


3. Wholesale/Bulk
You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.


4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.


5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.


6. Online/Offline Auctions
You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.


7. Plan Ahead
Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.


8. Used Stuff
If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.


9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car
lot.


10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Quote of the Day:

"It is courage, courage, courage, that raises the blood of life to crimson splendor. Live bravely and present a brave front to adversity."

-- Horace

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10 Electrifying Ways To Explode Your Orders

1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.


2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.


3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.


4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.


5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.


6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.


7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.


8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.


9. Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.


10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.

Quote of the Day:

"Education is not the piling on of learning, information,  data, facts, skills, or abilities--that's training or instruction--but is rather a making visible what is hidden as a seed... To be educated, a person doesn't have to know much or be informed, but he or she does have to have been exposed vulnerably to the transformative events of an engaged human life... One of the greatest problems of our time is that many are schooled but few are educated."

-- Thomas Moore

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10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.


2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.


3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.


4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.


5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.


6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.


7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.


8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?


9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.


10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

Quote of the Day:

"The more you lose yourself in something bigger than yourself, the more energy you will have."

-- Norman Vincent Peale

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10 Extreme Ways To Rocket Launch Your Profits

1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.


2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.


3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.


4. Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't work. Don't waste your valuable time.


5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.


6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.


7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.


8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.


9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles, etc


10 Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.

Quote of the Day:

"Practice hope. As hopefulness becomes a habit, you can achieve a permanently happy spirit."

-- Norman Vincent Peale

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10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.


2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.


3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.


4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.


5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.


6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.


7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.


8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.


9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.


10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

Quote of the Day:

"Never talk defeat. Use words like hope, belief, faith, victory."

-- Norman Vincent Peale

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10 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.


2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.


3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.


4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.


5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.


6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.


7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.


8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.


9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.


10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

Quote of the Day:

"Nine-tenths of wisdom is appreciation. Go find somebody's hand and squeeze it, while there's time."

-- Dale Dauten

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