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10 Ways To Shift Your Sales Into
Overdrive
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Publish testimonials for your
free stuff. It would increase their value and if they're viral marketing
tools, you'll have more people giving them away.
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Give your visitors a good time so they will visit
your web site again. Use a few jokes, humorous
graphics and funny stories.
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Make money from web sites that don't have an
affiliate program, by doing a joint venture. Set up
the affiliate program through a third party for
them.
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Build rapport with your potential customers by
teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.
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Allow your visitors to collect things from your
web site so they will stop back again and again.
It could be a series of software, ebooks or
articles.
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Keep each page of your web site consistent or
similar. Use similar text fonts, colors, graphics
and background on every page.
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Build a popular directory of freebies. It will
draw
tons of traffic to your web site and you can request
that submitters place your link on their web site.
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Create traffic generators that people can add to
their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.
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Challenge your visitors to
buy your product or
service. People love a good challenge. Tell them
if they can find a flaw you'll give them a refund.
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Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience.
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Quote of the Day:
"When you have too much month for you
paycheck, then what
you need to do is realize that there is
abundance all
around you and focus on the abundance and
not your lack and as night follows day
abundance will come to you."
-- Sidney
Madwed
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10 Web Site Design And Writing No-No's
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Don't load your web site with a lot of high
tech
clutter. Your visitors may miss your whole sales
message.
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Don't use unnecessary words or phrases on your
site. You only have so much time to get your
visitor's
attention and interest; make ever word count.
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Don't make the mistake that
everyone will
totally
understand your web site message. Use descriptive
words and examples to get your point across.
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Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
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Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
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Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer
content.
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Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
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Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
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Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
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Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
Quote of the Day:
"If a man is after money, he's money mad;
if he keeps it,
he's a capitalist; if he spends it, he's a
playboy; if he
doesn't get it, he's a never-do-well; if he
doesn't try to
get it, he lacks ambition. If he gets it
without working
for it; he's a parasite; and if he
accumulates it after a
life time of hard work, people call him a
fool who never
got anything out of life."
-- Vic Oliver
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Sell more back end products to
your existing
customer base. You already created rapport, trust
and proved your credibility to them.
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Make it a practice to up sell to new and existing
customers. After they decide to buy one product,
offer them another product.
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Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
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Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost.
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Start an affiliate program for your business. You
will be able to spend less profits on risk
advertising
and spend more money on guaranteed sales.
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Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
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Out source part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
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Add low cost bonuses to your
offer that have a
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
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Use viral marketing to promote your business on
the internet. Give away free stuff with your ad
copy
include on it so others can give it away.
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Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
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Quote of the Day:
"The basic principle of turning ideas into
big money is to
seize every money building idea and work
with it until the
idea fits your purpose, decide on the steps
needed to make
it work, and then proceed to do it as soon
as possible."
--
Duane Newcomb |
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10 Reasons To Sell A Fee Based
Subscription Ezine
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You will create residual income.
For example, if
you charge a monthly subscription fee, you will get
recurring income every month.
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You won't have to spend all your time marketing
to gain new subscribers. Just get and keep enough
subscribers to reach your monthly income goal.
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You can figure how many subscribers it'll take
to meet your income goal. Note on your ad that
you'll only accept a limited number of subscribers.
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You won't have any shipping or materials costs
like offline subscription publications. You'll just
have your internet access and web site expenses.
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You can sell back end or upsell products inside a
fee based subscription ezine. It could be your own
products or affiliate programs you've joined.
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You can start an affiliate program that will give
people residual commission. People will want to join
because it's residual instead of one time sales.
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You could publish a
free ezine and allow people
to upgrade to your fee based ezine. If they like
your free one, they'll likely subscribe to your paid
ezine.
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Your ad copy automatically builds itself into an
order pulling machine. Each issue you archive gives
you new benefits to add to your sales letter.
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You could transform your fee based content into
another product to sell. It could be an ebook,
video,
audio book, report, book, etc.
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You could become known as an expert on the
topic of your fee based ezine. You may get hired
by other businesses to do speaking engagements.
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Quote of the Day:
"But for money and the need of it, there
would not be half
the friendship in the world. It is powerful
for good if
divinely used. Give it plenty of air and it
is sweet as the hawthorn; shut it up and it
cankers and breeds worms."
--
George Macdonald |
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10 Web Site Add-Ons That Can
Catapult Traffic
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Add a message board to your web
site. People
will visit your web site to ask questions and answer
other people's questions.
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Add a directory of web site links to your web
site. People will visit your web site to find
related
web site links for the topic they're interested in.
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Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.
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Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.
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Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.
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Add a free classified ad section. People will
visit your web site to place their own free
classified
ad and to read other offers.
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Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.
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Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.
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Add a guest book to your web site. People will
visit your web site to leave their opinions about
your
business and to list their signature file.
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Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.
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Quote of the Day:
"Money is the seed of money, and the first
guinea is
sometimes more difficult to acquire than the
second million."
-- Jean Jacques Rousseau |
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10 Ways To
Increase Your Free
eBook Downloads
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Anticipate the objections your
visitors might have
about your free ebook offer. You should research
your target audience's needs and wants.
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Allow your visitors to feel good about themselves
by giving them compliments. If they feel good, they
will also feel good about downloading your ebook.
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Tell your visitors the emotional and logical
reasons
why they should download your free ebook. It can be
the goals they'll accomplish, positive feelings, etc.
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Publish a list of respected or famous people
that
have downloaded your free ebook. Just remember
to get their legal permission first.
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Tell people what they're thinking and feeling as
they read your ebook ad. Most people will start to
actually do it, statements should back up the ebook.
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Make your free ebook
offer very rare. People
perceive things that are rare as being more
valuable.
You could use a limited time offer or free
bonuses.
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Create rapport with your visitors by telling them
something they already know is true. They'll know
for sure you're not lying and download your ebook.
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Show your visitors how much enthusiasm you
have for your free ebook. Most people will start to
feel the same and download your ebook.
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Make your visitors curious about your
free ebook
by telling them they need to sign-up to get access
to
a password protected site in order to download it.
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Motivate people to download your
free ebook.
Tell them a lot of positive things like: "You can
now reach your goals and change your life forever!"
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Quote of the Day:
"I know of nothing more despicable and
pathetic than a man
who devotes all the hours of the waking day
to the making
of money for money's sake."
-- John D.
Rockefeller
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10
Free Bonuses That Can Ignite Your Profits
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Interview Articles - You could
compile an ebook
or report of interviews you've given to experts from
your particular industry.
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Coupon eBook - You could compile an ebook
full of coupons from other products you sell or from
other businesses you've made coupon deals with.
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Online Gallery - You could compile a
free online
gallery of pictures, graphs, charts, or graphics
that
is related to your target audience.
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Webcam - You could set-up a webcam so your
customers could view a particular environment or
place they are interested in.
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E-zine Archives - You could bundle all your old
e-zine issues together into an e-book or member's
web site.
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Survey Results - You could compile together the
results of all the surveys you've taken from your
web
site visitors. It could be an ebook or reports.
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Personal Journal - You could publish a personal
journal of daily actions you take that's related to
your particular industry.
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Calendar Of Events - You could publish a
list or
ebook of events related to your target audience, It
could be trade shows, seminars, fundraisers, etc.
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Top Lists - You could publish a
list or ebook of
top ten lists that your customers would be
interested
in. It can be about related products, people, etc.
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Email Discussion
List - You could make a
private
e-mail discussion list only for people that
purchase
your product.
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Quote of the Day:
"Part of your heritage in this society is
the opportunity
to become financially independent."
-- Jim Rohn |
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10 Reasons To Survey Your Visitors,
Subscribers And Customers
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You'll find out what type of
content visitors want
to see at your web site. This will attract your
visitors
to revisit and read the content.
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You'll find out how to improve existing products
or services. This will attract new customers to buy
from your business.
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You'll find out which products or services your
customers would like to see you sell in the future.
This will increase your back end product sales.
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You'll find out how to improve your customer
service. This will cut down on customer complaints
and how to better resolve problems.
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You'll find out how to improve your sales letters
or ads. This will increase your sales, traffic or
ezine
subscribers.
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You'll find out what kind of articles or
interviews
they want to see in your free e-zine. This will
raise
your e-zine's readership.
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You'll find out how to design your web site to
fit
your visitors needs and wants. This will increase
the time your visitors spend on your web site.
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You'll find out what kind of non related products
or services your customers would buy. This will
help
your business easily move into a different market.
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You'll find out how to better price your
products.
This will help you sell your products or services at
at a price that will pull the most orders.
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You'll find out were your potential customers
are
hanging out. This will inform you where to market
and promote your products.
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Quote of the Day:
"Money is usually attracted, not pursued."
-- Jim
Rohn
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15 Creative Ways To Make
Money With eBooks
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Allow other e-zine publishers or
web site owners
to republish small nuggets or excerpts of
information
from your ebook with your byline or ad included.
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Make extra profits from selling monthly updates
of your ebook. You could also back end sell the
extra never released chapters of your e-book.
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Give away a free ebook and then give people an
option of buying the paid version of the ebook. Also
let others give away the free version of your ebook.
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Divide your ebook content into reports then give
people the option of just purchasing the info they
want.
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Purchase reprint rights to other people's ebooks
an combine them with your in a large package deal
or private ebook library web site.
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Change the benefits on your ebook ad copy into
links. When people click on it take them right to
the
order page. It'll give them a urge to buy your
ebook.
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Charge people a cheap price to read half of your
ebook. If they like it, they can pay full price to
read
the other half.
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Offer freebies that are related to the ebook
your
selling. It could be free monthly ebook updates,
free e-zine, free consulting, etc.
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Show your prospects a sample page out of your
ebook. Just black out some of the important info.
This will make your prospects curious to buy.
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Provide a low and high priced version of your
ebook. Show benefits of each version side by side.
People usually spend a little more for extra info.
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Offer the reprint rights to your ebook. You can
sell the rights with the regular purchase price or
as
a separate higher price.
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Make your ebook available for offline people.
Your could turn it into a print book, report, video,
audio book, print newsletter, etc.
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Redesign your ebook for specific niches. You
can create multiple profits with very little work.
Ex:
Turn a business ebook into a craft business ebook.
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Give your prospects discount coupons on other
products when they purchase your ebook. It could
be your products or others that you made deals with.
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Divide your ebook into online newsletter issues.
You could charge a reoccurring monthly subscription
for people to view each issue.
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Quote of the Day:
"The day, water, sun, moon, night -- I do
not have to purchase these things with
money."
-- Titus Maccius Plautus |
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10 Seldom Used Freebies That Can
Increase Your Traffic And Sales
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Checklists-Create a
list of
things to check for a
particular process related to your business's topic.
Ex: a checklist for creating a web site.
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Templates-Design a template that will make a
certain action easier for your target audience. Ex:
a template for writing a resume.
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Text Workbook-Publish a text format ebook so
your audience can learn and practice a certain
skill.
Ex: a text workbook for writing ad headlines.
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Transcripts-Create an ebook of text transcripts
of a related live event. It can be a seminar,
speech,
class, interview, etc.
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Dictionary Of Terms-Publish a web directory or
ebook dictionary of terms relating to your specific
business industry or subject.
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Advice Service-Offer a live chat room were
you or your employees can give your visitors and
customers advice on your business topic.
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Human Research-Offer a
free service were you
will search for sites or information your visitors
or
customers can't seem to find online.
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Plans-Create ready-made plans for a particular
project your target audience wants to accomplish.
It could be marketing plans, landscape plans, etc.
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Forms-Offer printable, ready-made forms your
visitors or customers would use regularly. It could
be legal forms, organizational forms, etc.
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E-mail Reports-Publish quarterly e-mail reports
that contains new research discoveries, surveys,
and statistics about your related industry.
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Quote of the Day:
"If you are poor, though you dwell in the
busy marketplace,
no one will inquire about you; if you are
rich, though you
dwell in the heart of the mountains, you
will have distant
relatives."
-- Chinese Proverb
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