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10 Magic Ways To Boost Your E-zine
Subscribers
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Show your potential subscribers a
sample issue
of your e-zine. Black out some of the important
info; this will make them more curious & subscribe.
-
Give away a free follow-up autoresponder course.
Publish your e-zine ad in each lesson. The more
people see it, the higher the chance they'll
subscribe.
-
Offer your potential customers a discount on a
particular product you sell if they subscribe to
your free e-zine.
-
Give other businesses permission to give a
free
subscription to your e-zine as a bonus for a product
they sell.
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Ask your potential subscribers questions that'll
persuade them to subscribe like: "Would you like to
be able to retire before you're 40?"
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Write your e-zine's ad to sound like it is common
sense to subscribe. For example: "Everyone knows
you have to..."
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Assume people are going to instantly subscribe to
your e-zine. For example: "Dear Healthy Subscriber"
They will want to subscribe in order to feel
healthy.
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Allow your subscribers to collect stuff from each
issue of your e-zine. It could be ebooks or
software.
They'll tell others and those people will subscribe.
-
Tell people what their friends or family might
say
as a result of them of learning what's in your e-zine.
People care about what other people think of them.
-
Make people feel like it's their idea to
subscribe,
they will be less hesitant. Tell them in your ad
"You
are making a smart decision for subscribing".
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Quote of the Day:
"Many people make the mistake of thinking
that all the
challenges in their lives would dissipate if
they just had
enough money. Nothing could be further from
the truth.
Earning more money, in and of itself, rarely
frees people.
It's equally ridiculous to tell yourself
that greater financial freedom and mastery of your finances would not
offer your greater opportunities to expand,
share, and create value for yourself and
others."
--
Anthony Robbins
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10 Bonuses That Will Sell Your Products Faster
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Consulting-Give your customers advice on
topics
related to your product or service. You can consult
via e-mail, message board or chat room.
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e-Book-Compile related product information or
instructions into an ebook. You could publish it in
text, pdf, html or exe format.
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Customer's Only Discussion Board-Make a place
online for your customers to communicate about
your business or similar information.
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E-mail Newsletter-Publish an informative e-zine
that keeps your customers informed of important
or helpful information related to their purchase.
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Private Web Site-Give access to a private part
of your web site were customers can find helpful
information non customers can't access.
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Download Software-Allow your customers to
download software that's similar to or compliments
their main purchase.
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Online Utility-Give customers a web utility that
will make their life easier. It can be a calculator,
graphic creator, web site submitter, etc.
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Chat Room Class-Teach your customers how to
better use your product or about a subject that
relates to their purchase.
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Online Video-Allow customers to download or
view a related how-to video or informative seminar
right over the internet.
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Online Audio-Allow customers to download
and listen to a recording of an expert that is being
interviewed right over the internet.
Quote of the Day:
"Money will come to you when you are doing
the right
thing."
-- Michael Phillips |
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Holding a contest or sweepstakes
is an proven way
to promote your web site. You can announce your site
to hundreds of web sites that list free contests
and
sweepstakes. Send out a press releases about your
contest or sweepstakes. Ask entrants to your contest
or sweepstakes if they would accept offers from your
business in the future by e-mail.
-
Use online chat rooms to promote your web site.
Find the right chat room where your targeted
audience
would gather. Announce to everyone in the chat room
something interesting or free that's offered on
your
web site. This will draw visitors to your web site.
Always be aware of chat room rules before engaging
the visitors in a sales pitch that could be
considered
spam.
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Cross promote your web site with other sites. I
try
to find other web sites. that have the same target
audience, but are not in direct competition with my
business. Doing cross promotions with other
businesses
increases your profits, sales, and beat your
competition.
You can find businesses to cross promote all over
the
Internet.
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You can easily promote your web site by using
traffic
generators. It could be a free e-zine, service,
e-book,
contest etc. Giving away traffic generators gives
you the opportunity to get free advertising by including
your ad
on them . There are online directories that will
also let
you submit your freebie information. You can even
let
other people give away your traffic generators.
-
Posting messages to e-mail discussion lists is a
great
way to promote your web site An e-mail discussion
list
is a group of people connected together via e-mail
that
can communicate with one another. When you post a
message to a list include your signature file at
the end.
Include an attention getting sentence why they
should
visit your web site.
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Quote of the Day:
"The universal regard for money is the one
hopeful fact in
our civilization. Money is the most
important thing in the
world. It represents health, strength,
honor, generosity
and beauty. Not the least of its virtues is
that it
destroys base people as certainly as it
fortifies and dignifies noble people."
-- George Bernard
Shaw |
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Benefit By Helping Others
Many people don't have the time or
skills to write
and create ebooks to give away to their web site
visitors. Giving away ebooks from your web site
can easily increase traffic and sales. Why not
create promotional ebooks for other people to
use so they can promote their web site.
First, you will need to write and create
your own
ebook to give away to your visitors. If you don't
want to write one, you could ask permission to
use another writers' articles or material. Be sure
to include your text or banner at the beginning of
the ebook.
Once your ebook is uploaded to your web site
you can allow people to download it and give
it away to their web site visitors. Your ad will
continue to be spread all over the internet.
You can take this strategy one step further to
make it even more powerful. Allow people to
sign-up to get a version of the ebook with their
own text or banner ad included in it. With their
own ad included in the ebook, they'll work
harder to promote it. That means your ad will be
seen by even more people. It's now a win/win
situation for you and your visitors!
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Quote of the Day:
"The lack of money is the root of all
evils."
-- Mark Twain
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Ten
Breakthrough Marketing Ideas
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Create a directory of web sites
on a specific
topic. Give people the option of adding the
directory to their web site by linking to it. Put
your business advertisement at the top of the
director's home page. This technique will get lots
of people to link to your web site and give you free advertising.
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Do you have a product or service that doesn't
sell good? Offer it as a free bonus for someone
else's product or service. Get free advertising by
placing your web site or business ad on the
product or in the product package.
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Trade autoresponder ads with other businesses.
If both of you send out information with autoresponders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
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Start a free tip line.
Offer a free daily,
weekly,
or monthly tip recorded on your voice mail. The
tips should be related to your business. Include
your ad for your web site or business at the
beginning or end of your message.
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Exchange content with other web sites and
ezines. You could trade articles, top ten lists,
etc.
Both parties could include a resource box at the
end of the content.
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Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.
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Offer a free daily class in your web site's
chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.
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Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.
-
Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.
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Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine. Your advertising revenue would increase
because you could charge businesses for large
color ads.
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Quote of the Day:
"From birth to age 18, a girl needs good
parents, from 18
to 35 she needs good looks, from 35 to 55
she needs a good personality, and from 55 on
she needs cash."
-- Sophie
Tucker
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Use Bundling To
Increase Your
Profits And Sales
An effective way to
increase your
profits and sales is
to bundle many products or services together into
one
package. This gives people more reasons to buy your
products and services. People also have come to
believe package deals are a better value. You want
all the products or services to be closely related.
For
example: if you're selling a computer you could add
in
software, hardware, computer furniture, etc.
There are many ways to go about choosing the right
products or services to bundle into one package. You
could survey your customers and see what products
or services they would like you to offer in the
future. Spy on your competition and see what products and
services they're offering or not offering. If you
would
like to, bundle unrelated products or services
together,
ask your customers which ones would be of interest
to them.
Bundling can also increase your target markets
which
in return would give you a larger audience to sell
your
products and services. For example: if you're
selling a
baseball magazine you could add a free baseball
when
someone buys a subscription. You're now targeting
people who want the baseball magazine and those that
want to play baseball out in the yard. Some people
buy a package deal just to get one of the products.
There are many sources where you can find products
and services to create a package deal. You can buy
them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other
people's
products. Team-up with your competition to create
a package deal. You could joint venture or cross
promotion deal with other businesses. You could
also
create your own products and services. Be creative!
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Quote of the Day:
"Money was never a big motivation for me,
except as a way to keep score. The real
excitement is playing the game."
--
Donald Trump |
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10 Concerns To Have Before Creating
A
Members Only Web Site
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What will be the title of your
members only web
site and will it have a subtitle? Will you have a
logo,
slogan or graphics for your members only site?
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What type of content will you include in your
members only web site? ebooks, articles, software,
interview transcripts, etc.
-
Will your members only web site host a member
community? message boards, chat rooms, online
classes, online consulting, etc.
-
Will you be the only content provider or will
there
be other providers? Will your ask other members to
contribute related content to your member's site?
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How will you allow people to navigate, find or
search for information in your members only site?
Links, search engine, index, table of contents, etc.
-
Will your members only web site be sold as a
product or will it be used as a promotional tool?
Will you be promoting back end products in it?
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Will you members only web site ad contain a
guarantee, testimonials, strong headline, a major
benefit, limited offer, free bonuses, etc.
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What type of payments will you accept for the
members only web site? Will you be billing them
once, monthly, quarterly or yearly?
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Will you let your prospects read a
free sample?
content excerpt, ebook chapter, article, a free
hour
pass, free limited membership, etc.
-
Will you password protect your members only
web site, use an honesty system or change the url
every now and then?
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Quote of the Day:
"You never suffer from a money problem,
you always suffer from an idea problem."
-- Robert H. Schuller |
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Don't Forget About Offline
Advertising
A lot of online based businesses
forget about offline
advertising. It is important to combine offline and
online advertising together in your marketing
campaign.
You can market offline more effectively by targeting
people that actually have access to the internet. In
all
your advertising you want to include your web site
address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine. Below
are
10 offline marketing ideas:
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Place classified or full page ads in print
publications.
The print publications should be computer or
internet
related.
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Post flyers in stores. They could be computer
stores,
software stores, libraries etc.
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Buy mailing lists and send
direct mail. You
should
make sure that all the people on the mailing list
are
internet users.
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Buy commercial time on
TV. They can be during
shows that are targeted toward internet users.
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Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows,
seminars,
fairs, etc.
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Set up a deal with another business that targets
internet
users. Pay the business to insert your business ads
in
their product packages.
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Hold a free offline class and teach people how to
use
their computer or how to use the internet. You could
have your web site on display as an example.
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Do co-op mailings with other businesses. They
should
also be targeting people with internet access.
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Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or
internet events.
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Advertise in card decks. The card deck you
advertise
in should be targeted toward internet users.
You would also want to target your offline
advertising
to groups of people that will actually be interested
in
your product or service. If you're selling business
books, you will want to market to business owners.
In
conclusion, if you have a business that's only based
online, you don't want to market to people that
don't
have access to the internet.
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Quote of the Day:
"The only wealth is life."
-- Henry David
Thoreau
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When You Give, You Shall Receive
You can
increase your marketing
exposure effortlessly by
placing your ad on free stuff, then allow other
people to
give it away. The more people that give away your
free
stuff the more your ad will be seen.
Most
free stuff can be created easily and without
little or
no expense. Electronic freebies are perfect because
with
these types of freebies there's no shipping or
physical
material costs.
Below are some popular types of electronic freebies.
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Free e-Coupons/e-Gift Certificates-Give your
visitors free
electronic coupons and gift certificates for your
products
or services.
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Free e-Books-Give your visitors a
free electronic
book.
The e-book should be related to your web site theme.
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Free e-Reports-Give your visitors
free electronic
reports.
The reports could be in autoresponder form or in
text
format.
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Free e-Courses-Give your visitors a
free
electronic courses.
They could e-mail your follow-up autoresponder and
be
sent a lesson each day.
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Free Software-Give your visitors
free software. It
could
be a game or a useful utility. Just have them
download it
right from your web site.
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Free Online Services/Utilities-Give your visitors
free online
services or utilities. They should be ready to use
right from
your web site.
In conclusion, when you use this marketing strategy
it will
quickly spread your advertising all over the
internet.
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Quote of the Day:
"It's just as easy to be happy with a lot
of money as with
a little."
-- Marvin Traub
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Remind Your Customers
If you don't remind your customers
that you are
still in business they may forget. Repeat customers
are the lifeblood of any business. Below are three
effective strategies you can use to remind your
customers that you are still in business and get
them to buy over and over again.
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Ask your customers to subscribe to your
free
publication. It could be a print newsletter, e-zine,
newspaper, journal etc. You could send out the
publication weekly, monthly, bi-monthly, etc. The
articles in the publication should be informative
and helpful to your readers. You can increase
repeat purchases by including advertisements of
new products and services that you offer.
-
Ask customers to sign-up to an e-mail update
that tells them when you have made changes to
your web site. Whenever you update your web
site send them an e-mail to remind them to visit
again. If you're using this strategy it's important
to update your web site often. Add new content
that would be of interest to your customers. You
could also add free stuff to your web site like
software, online utilities, ebooks etc.
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Follow-up with your customers. You could
follow-up by e-mail, direct mail or by telephone.
It's always important to get their permission to
follow-up ahead of time. You could contact
them and ask them if they were happy with their
purchase. Send them online or offline greeting cards on holidays and birthdays. You could also
follow-up with a free gift letting them know you
appreciate their business. You can get repeat
business from them if you include another product
offer or back end product with each follow-up.
In conclusion, any of the three strategies above
will increase the number of repeat purchases from
your current customers. You can increase their
effectiveness by combining all of them into your
marketing campaign.
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Quote of the Day:
"Money will buy a bed but not sleep; books
but not brains;
food but not appetite; finery but not
beauty; a house but
not a home; medicine but not health;
luxuries but not
culture; amusements but not happiness;
religion but not salvation; a passport to
everywhere but heaven."
-- Unknown |
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