|
How To Create Urgency So People
Buy
Now
You must create urgency so people
will buy your
products or services now. They may not revisit your
web site or see your ad again.
How do you do this? You must use a
limited time offer. Limited time offers stop people from
putting
off buying your products or services. It stops them
from procrastinating.
There are many different types of
limited time
offers.
Here are a few.
Limited Time Price Offers
For example, Order Now! While the price is still
low.
After Dec 23,1999 this price will go up to...
Limited Time Discount Offers
For example, Order before Midnight, Nov. 5, 2004
and you will get 25% discount
Limited Time Free Bonus Offers
For example, Order before April 2, 2005 and you'll
get a free bonus!
Limited Time In Stock Offers
For example, Order Now! While supplies last! After
Oct. 31, 2004 we can't guarantee we will have any
left in stock.
I'm not saying
everyone will order the first time
they
see your ad. They may not be interested in your
products or services. It depends on your ad and the
person reading the ad. If they are interested,
usually, limited time offers will make them buy now.
|
Quote of the Day:
"When I was young I used to think that
money was the most
important thing in life; now that I am old,
I know it is."
-- Oscar Wilde
|
back to top
How To
Increase Traffic By Offering A Free
Course
If you have extensive knowledge on a particular
subject,
why not create a free course for your web site
visitors.
The course should be related to the theme of your
web
site. If you're selling business related products,
you would
want to giveaway a free course about business.
You could offer the course in html, autoresponder,
and
ebook format.
HTML - Your course could be right on your web site.
On
one web page, create a title page and table of
contents.
Use clickable chapter links so they can go to the
sections
easily were they need the most help.
You could increase your traffic by allowing people
to give
away the course to their web site visitors. Just
have them
link to your web site.
eBOOK - Your course could be in a downloadable ebook
format. Include your business ad in the ebook. A
good
ebook software to use is Editor Pro.
You could allow other people to give away the ebook.
They could just upload it to their own server. Every
time
someone downloads it, they will see your business
ad.
AUTORESPONDER - Your course could be published on
an autoresponder. You can sign-up to get a free
follow-up
autoresponder from all the free services on the
internet. You can find them by typing in "free
autoresponders" in
your search engine of choice. Include a lesson of
your
course on each follow-up message sent.
You could increase traffic by allowing advertisers
to include
their ad in the course. Ask them, in return, to
advertise the free course at their web site. Just have them link
to your
web site.
There are many other formats you can use to create
your free course; downloadable text, PDF, print format,
fax-on-demand, cassette, video, etc. You can use all the
methods
above with all the formats to increase your
traffic.
Quote of the Day:
"Do not wrong or hate your neighbor; for it
is not he that
you wrong; you wrong yourself."
-- Shawnee
Chant |
back to top
You can learn many things you didn't
know about your
business by getting valuable feedback from your
customers.
Your customers may buy your main product just to
get the free gifts. Your visitors may think it's to hard to
navigate
through your web site.
By knowing this type of important information you
can
improve your web site, products/services,
advertising, and
marketing. Below are nine techniques you can use to
get
valuable feedback from your customers.
-
Use surveys and questionnaires regularly to improve
your
business. Publish them on your web site, e-zine,
print
newsletter, direct mail material, include them with
product
shipments or inside product packages. Post them on
appropriate online message boards, e-mail discussion
lists
and newsgroups on the internet.
-
Create an online community for your customers.
Include a
chat room, message board, e-mail discussion list on
your
site for customers to participate in. You can
regularly
moderator these communities to see what your
customers
are saying about your business.
-
Give away your products to a
group of your
customers.
Ask them to use and review the product. Ask them to
fill
out an evaluation form and send it back. Some
customers
may fill them out, some may not, but the feedback
you do
get will be valuable.
-
Offer your web site visitors an online product or
service
from your web site at no cost. It could be an ebook,
search
engine submission, consulting via e-mail, web
design, etc.
In return, ask them to fill out a short survey about
your web
site, products or services you're selling, customer
service,
or your web site.
-
Create a customer focus
group. Invite ten to
twenty of
your most loyal customers to meet regularly. They
will give
you ideas and input on how to improve your customer
service. You could pay them, take them out to dinner
or
give them free products.
-
Stay in contact with customers on a regular basis.
Offer
them a free e-zine subscription. Ask customers if
they
want to be updated by e-mail when you make changes
to
your Web site. After every sale, follow-up with the
customer to see if they are satisfied with their
purchase.
-
Make it easy for your customers to contact you.
Offer as
many contact methods as possible. Allow customers to
contact you by e-mail. Hyperlink your e-mail address
so
customers won't have to type it. Offer toll free
numbers
for phone and fax contacts. This will make it easy
for your
customers to voice their opinions.
-
You could regularly contact customers on birthdays
or
holidays. Send thank you gifts to lifetime
customers. E-mail
them online greeting cards on holidays or birthdays.
Call
them personally to wish them a happy holiday. You
could
them follow-up with a survey or ask them if they're
happy
with your business.
-
Invite your customers to company meetings,
luncheons,
workshops or seminars. Create special events for
your
customers like parties, barbecue's, dances etc. Make
a
point for yourself and your employees to interact
with them
at these event to get valuable feedback for your
business.
You could use a couple or all of the techniques
listed above
to get valuable customer feedback. These aren't the
only
ways, be creative and come up with some of your
own.
|
Quote of the Day:
"Enjoying the joys of others and suffering
with them--these
are the best guides for man."
-- Albert
Einstein |
back to top
How To Get An Extra 108,160 Hits A
Year
Most of you have seen those little
award graphics on
web sites. They are given to the web site by another
web site or award association to reward the web site
for a specific reason. They usually link right to
the
site that has given the award.
These award sites are drawing tons of traffic to
their
own web site. The reason is because all the web
sites
who get the awards are linking right back to them by
posting the award on their web site.
What is stopping you from offering other awards to
other web sites? You could design a graphic for the
award. The graphic could include something that will
draw them to your web site. Have an online form at
your web site so other people can enter to qualify
for the award. You then judge all the entrees and
pick a winner. You give them the award graphic with
a link included. They post it on their web site and
now they're linking your web site.
You could
offer web site awards for many reasons.
The web site might offer outstanding and original
content. The design of the web site could be very
professional. It could have a fast load time. It
could
include original web features that aren't found on
most web sites. The site may be easy to navigate
through.
Let's say you give out 20 web site awards a week.
In a year that would be 1040 people linking to your
web site. If you received 2 hits a week from each
link, that would be 104 hits a year from each award
you have given. That equals an extra 108,160 hits to
your web site a year!
|
Quote of the Day:
"Friends are treasures."
-- Horace Burns
|
back to top
10 Spellbinding Ways To Light Up
Your Sales
-
Specialize your product or
service if you have too
much competition. If you're selling an advertising
book,
rewrite part of it and target it just to pet
businesses.
-
Sell a lead in product for super cheap, even if
you loose a little money. If people like it, you
have
a greater chance to sell your higher price product.
-
Give people a free version of your product. If
it does what you say they, will pay for the up-grade
or deluxe version to get more benefits.
-
Ask your visitors outcome questions in your
ad copy like: ""Where do you want to be financially
the next two years?"" This'll persuade them to
buy.
-
Give your product away for
free to people that
will agree to influence your target audience to buy
it.
It could be experts, famous athletes, actors, etc.
-
Give your potential customers a bonus that will
actually pay for their purchase. It could be money
saving coupons, an affiliate program, etc.
-
Make your sales letters or ads sound like it is
common sense to buy your product. For example: "Everyone knows you can't make
money..."
-
Make sure your ad copy sounds like you know
what you're talking about. If people sense you or
your business doesn't, they won't buy.
-
Load your ad copy up with tons of benefits and
bonuses. People will think and feel like they are
getting a lot for their money if they buy.
-
Assume your potential customer is going to
buy. For example: "Dear Future Millionaire". They
will want to buy in order to feel that way.
|
Quote of the Day:
"Happiness and love are just a choice
away."
-- Leo
Buscaglia |
back to top
How To Use Online Auctions As
Traffic Generators
There are thousands of online
auctions on the internet.
People love them because they can usually find great
bargains. If you have an online business, you can
use
them to increase traffic to your web site.
You could create an electronic book or report that
relates to your online business, then auction it off
at an
online auction. You could increase traffic to your
web
site by placing an ad for your web site in the
electronic
publication. Some online auctions will even allow
you
to link directly to your web site.
Electronic publications won't cost you anything to
ship.
You could send them via e-mail or allow people to
download the electronic publication from your web
site.
You can also auction them off for a lower price.
When
they visit your web site you could offer them a
higher
priced product.
You could also get traffic from people who don't bid
or don't get the winning bid. You could direct them
to your web site to download and read a free sample
of the ebook or report before they bid. If they want
more detailed information about the ebook or report,
you could also direct them to your web site.
You can also get traffic to your web site by
auctioning
a physical product. Print your web site
advertisement
on a flyer or brochure then insert it into each
product
package you ship.
Before you start auctioning any product at an online
auction, read the terms and conditions. Some
auctions
may not allow the auctioning of electronic products
or
directly linking to your web site where you have
other
products for sale.
|
Quote of the Day:
"When people honor each other, there is a
trust established
that leads to synergy, interdependence, and
deep respect.
Both parties make decisions and choices
based on what is right, what is best, what
is valued most highly."
-- Blaine
Lee |
back to top
How To Successfully Joint Venture
Your Online
Business With Offline Businesses
There are many advantages joint
venturing with offline
businesses. You could increase your target market
by
reaching audiences you couldn't advertise to before.
You could get referrals from the offline businesses
you joint venture with.
The key to joint venturing with offline businesses
is to
find ones that have the same target audience. If
you're
selling business software, you wouldn't want to
joint
venture with a store that sells candy. You won't be
very successful. You would want to joint venture
with
an office supply or computer store.
Below are three possible joint venture deals you
could set up:
-
Write a tip booklet that is related to your
business.
Make a deal with an offline store where they
giveaway
your tip booklet to their shoppers with each
purchase.
The store you pick should attract your target
audience.
The store could have something free to giveaway to
attract shoppers and you could have your web site ad
in the tip booklet.
-
Design a printed flyer for your online business.
The
flyer should include a description of your web site,
e-mail address, web address and any other important
information. Make a deal with an offline store to
have
them include the flyer in each bag of products they
sell
in exchange for free advertising on your web site.
-
Make a deal with a computer store to have them
display your web site on the computers they display
in their store in exchange for free advertising on
your
web site or in your e-mail newsletter.
Once you find a targeted offline business, contact
them and present your joint venture proposal. Tell
the
business owner the benefits of the joint venture.
Tell
him or her why it would be a win/win situation for
both
of your businesses. Give them a lot of compliments
about their business, products and services. Using
all
three methods above will greater your chance of
having a profitable and successful offline joint
venture.
|
Quote of the Day:
"We must love one another or die."
-- W.H.
Auden
|
back to top
10 Profitable Ways To Recycle Your
Content
-
Repackage your web site content
in to different
products to sell. You could create speeches, audio
books, classes, and video tapes with your content.
-
Divide your content up and use it for promotional
articles. You could submit them to other web sites
or ezines for publicity. Just add your resource box.
-
Allow people to link to your web site's content.
This is a fast way to get hundreds of people linking
to your web site.
-
Add to your content and create an ebook to sell.
You don't want to sell your free content, but if
you
add to it you can. It's an extra profit stream.
-
Compile it into a
free ebook. You could submit
it to free ebook directories. Use it as a bonus
for when people subscribe to your e-zine.
-
Use your free content as a lead in product for
your fee based content or private site. Just allow
them the option of up grading to the paid version.
-
Place it on follow-up autoresponders from your
web site. This is a great way to remind people to
come back and revisit your web site.
-
Create a free bonus out of your content for your
main product. When you add new content, remove
the old content and create a bonus product with it.
-
Use the content to create a press release. This
works well if you need extra information for your
press release announcement.
-
Trade content with other web sites. It will give
you the chance to get new content and promote
your web site at the same time.
|
Quote of the Day:
"The supreme happiness of life is the
conviction that we
are loved; loved for ourselves, or rather,
loved in spite of ourselves."
-- Victor Hugo
|
back to top
10 Nifty Ways To Prolong Your
Visitor's Stay
-
Offer a free ebook that's
published right on your
web site. They would have to stay at your web site
to read it.
-
Give your visitors a different
free bonus for
each
link they click-through on your web site. Example: "If you
click on this link you'll get a FREE
course!"
-
Make your content into a story format. They will
want to keep reading to find out what happens at
the end of the story.
-
Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
-
Provide a chat room on your web site. They will
want to chat with other people that are interested
in
the subject.
-
Write your content so it attracts their five
senses.
Use plenty of adjectives. The will stay focused on
your web site and block out other distractions.
-
Add a ""FAQ - Frequently Ask Questions"" part
on your web site. People won't email you a question
and leave. They will stay to find out the answer.
-
Offer easy navigation. People will leave quicker
if they have a hard time finding what they're
looking
for. Don't get them lost or they will leave.
-
Give them plenty of things to do at your web
site.
Allow them to submit classified ads, play
interactive
games, add their link, sign your guest book, etc.
-
Offer free online tools they can use right at
your
web site. It could be a search engine submitter, ad
or letter templates, ebook compiler, etc.
|
Quote of the Day:
"To fear love is to fear life."
--
Bertrand Russell
|
back to top
Unleash The Power Of Perpetual
Marketing
I describe perpetual marketing as a
large number of
people promoting one web site so they can all
receive
the traffic generated by each other.
For example, you decide to create a free ebook that
you will give away to your web site visitors. You
ask
a large number of e-zine owners to give away the
ebook in exchange for their ad in the ebook. You can
just ask them to link directly to your web site when
they promote the ebook. You, of course, will have
one of your own ads on that web page.
Let's say you get 8 out of 20 e-zine owners that
agree
to giveaway the ebook. The 8 e-zines total
subscriber
base is 75,000.
Now, you can ask more e-zine owners if they would
like to promote the ebook in exchange for an ad
inside
the ebook. This time you can say, you already have 8
e-zines already promoting the ebook with a
subscriber
base of 75,000.
The next group of e-zine owners you ask will be
more
tempted to promote your ebook because there is a
greater chance they will receive a lot of traffic
from
the deal. It's win/win situation!
Do you understand the power of perpetual marketing?
You could have 20 or 30 e-zines promoting your web
site at no-cost, very quickly! You could create a
new, free ebook every month and repeat the process.
This isn't the only way to use perpetual marketing.
You don't just have to contact e-zine publishers you
could do the same with web site owners. You could
use a total monthly visitor total as motivation.
It doesn't have to be just an ebook either. It could
be
a contest you're holding on your web site. You could
place the other web site's ads on the contest page
in
exchange for them promoting the contest.
These are only a few ways to use perpetual
marketing.
You could use your own imagination to create new
ways to use perpetual marketing that will increase
your
traffic and sales.
|
Quote of the Day:
-
Never put off till tomorrow what you can
do today.
-
Never trouble another for what you can
do yourself.
-
Never spend your money before you have
it.
-
Never buy what you do not want because
it is cheap; it
will never be dear to you.
-
Pride costs us more than hunger, thirst,
and cold.
-
Never repent of having eaten too little.
-
Nothing is troublesome that we do
willingly.
-
Don't let the evils which have
never
happened cost you
pain.
-
Always take things by their smooth
handle.
-
When angry, count to ten before you
speak; if very
angry, count to one hundred.
-- Thomas Jefferson |
back to top
|
