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Multiply Your Links
I feel the most effective way to get
people to link to your
web site is by offering web masters the option of
giving
away your free stuff. In exchange, they link to
your web
site. Why would other web masters want to do this?
They
may want give away a freebie to draw traffic to
their web
site. They also may not have the time, knowledge or
skills
to give away certain types of electronic freebies
from their
web site.
Your links will just keep multiplying. When a web
master
offers your freebie to his or her visitors. Those
visitors may
decide to also give away your freebie. And so on and
so
on... The more people that link to your web site the
more
traffic you'll get. Below are four of the most
popular types
of freebies given away on the internet to increase
traffic.
Free Software
Offer free software from your web site. The
software could
be freeware, shareware or demos.
Free Online Services
Offer a free online service from your web site.
The online
service could be an e-mail account, search engine
submission
or e-mail consulting, etc.
Free Information
Offer valuable free information from your web
site. The
information could be a report, article, e-book,
online audio
recording or e-mail course, etc.
Free Affiliate Program
Offer a free affiliate program from your web site.
The
affiliate program could be pay per sale, click
through,
two tiered, etc.
Now, I know, there are many other ways to get links
like trading or exchanging links with other web
sites or
joining a banner exchange. You can also do joint
ventures
or cross promoting. I feel these are not as
effective as
multiplying your links. I hope this article can help
you increase traffic to your web site.
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Quote of the Day:
"Love is not some complex, mystical
abstraction. It is
something accessible and human that we learn
through our
everyday experience, as often at times of
failure as in moments of ecstasy."
-- Leo Buscaglia |
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10 Ways Writing Articles Can Improve Your
Business
-
Submit them to e-zines and web sites for
publishing.
Include your resource box at the end of the article
to get free advertising.
-
Combine your articles into a
free e-book. You
can place
your business ad in the e-book. Give it away to
visitors and
allow them to do the same to multiply your
advertising.
-
Create an article directory on your web site.
People will
visit your web site to get the free information.
-
Submit your articles to print publications that
pay for
submissions. You can make extra income getting paid
as
a freelance writer.
-
Combine a few of your articles together into a
free report.
Give away the free report as a bonus for buying
your main
product or service.
-
Publish a book with all your articles. Make extra
money
selling the book from your web site.
-
Give people an instant article directory. Tell
visitors they
can instantly add a free article directory to their
web site
by linking to yours. All those links can add up to a
large
amount of traffic to your web site.
-
Post your articles in related online communities.
This can
give you free advertising in newsgroups, forums and
e-mail
discussion lists.
-
Allow people to include your articles in their
free e-books.
Your article could end up being in 20 to 30 e-books
in no
time. You won't even have to promote the e-books.
-
Let people access your articles by autorepsonder.
Include your full page e-mail ad with the article.
Quote of the Day:
"If you just set out to be liked, you would
be prepared to
compromise on anything at any time, and you
would achieve nothing."
-- Margaret Thatcher |
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1. Give Testimonials
When you purchase a product or service and it
exceeds your
expectations e-mail the business a testimonial. Tell
them in the
testimonial the benefits you got from the product or
service.
Give them permission to publish the testimonial on
the web site
if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board
leave a
message. You could post a question, interesting
content or a
compliment about their web site. Include your
signature file at
the end of the message. Some discussion boards let
you post
your banner ad or text link.
3. Sign Guest Books
When you visit a well designed web site leave a
compliment on
their guest book. You could give them a compliment
on their
content, ease of navigation, graphics etc. When you
post your
compliment include your sig file so other people
will see it
when they sign the guest book.
4. Write A Review
When you visit a web site you enjoyed a lot write a
review
for the web site Write about the benefits you gain
from the
site, the web site design, interesting online
services it offers
etc. E-mail the review to the web site. Tell them
they can
publish it on their web site if they include your
resource box
at the end.
5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine,
e-mail
a compliment to the editor. Give the editor
permission to
publish the compliment in their e-zine if they
include your
signature file at the end. The editor may post it on
his or her
web site.
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Quote of the Day:
"Great anger is more destructive than the
sword."
-- Indian
(Tamil) proverb |
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6 Little Used Online
Marketing
Strategies
1. Utilize Your Knowledge
Do you have extensive knowledge in a particular
subject? Offer people free consulting or advice on that
subject via
e-mail if in exchange they either link to your web
site, run
your promotional ad in their e-zine or place your
banner
ad on their web site for a set period of time.
2. Become A Publisher
Publish e-zines for other people for free. In
return for your
work in designing, updating and gathering content
you
request that your promotional ad be placed at the
top of
each issue. Their duties will be to promote and send
out
each issue to their subscribers.
3. Persuade Them To Sign
A great way to get e-mail addresses and testimonials
for
your online business is to ask people to sign your
guest
book. The problem is a lot of people won't take the
extra
time to sign your guest book. An effective way to
persuade
them to sign your guest book is to give them
something free in return.
4. Create An E-mag
Publish your e-zine in ebook format. You could
offer more
articles per issue. You could add graphics with the
articles
just like in print magazines. Your advertising
revenue would increase because you could charge businesses for
full page
color ads.
5. Tell Them What's Next
Get your visitors excited about revisiting your web
site.
Tell them about upcoming articles, prize drawings,
free
stuff, etc. If they know what's in store for them,
they will
revisit. Tell then to sign up for an e-mail reminder
or tell
them to bookmark your web site.
6. Share Your Information
Create a web book that's related to your web site
topic.
Give people the option of linking to the web book so
they
give it away to their visitors. Put your ad on top
of the
title page to get free advertising. This strategy
will easily
multiply your advertising exposure.
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Quote of the Day:
"A part of kindness consists in loving
people more than
they deserve."
-- Joseph Joubert |
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Increase Your Target Markets
Are your products or services geared
towards only one
target market? You can increase sales and profits
by
increasing your target markets. Below are some
creative
ways to increase your target markets by using your
existing
products and services you're selling right now.
REDESIGN
You can increase your target markets by redesigning
your
products and services. For example: you're selling a
book
called "Internet Marketing Tips For Accountants"
You
could rewrite part of your book and call it
"Internet
Marketing Tips For Lawyers". You've now increased
your
target markets by redesigning your book.
ADD-ON
You can increase your target markets by adding on
other
product or service with your main one. For example:
if
you're selling a football magazine you could add a
free
football when someone buys a subscription. You're
now
targeting people who want the football magazine and
those
that want to play football out in the yard.
Sometimes they buy stuff just to get the freebies.
TEAM-UP
You can increase your target markets by doing a
cross promotion with a similar non-competing businesses.
For
example: your business sells tennis rackets and you
find
another business to cross promote with that sells
tennis
balls. You could combine your racket and their balls
in
one package. You are now targeting people that need
tennis rackets and balls.
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Quote of the Day:
"Look at people; recognize them, accept
them as they are,
without wanting to change them."
-- Helen Beginton
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10 Blazing Ways To Sky-Rocket Your
Profits
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Use a "P.S." at the end of your
ad copy. This
is were you either want to repeat a strong benefit
or use a strong close like a free bonus.
-
Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.
-
Create multiple streams of income with your web
site. You could sell your own products, join
affiliate
programs, sell advertising space, etc.
-
Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.
-
Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.
-
Sell your backend products to your customers
right after they order. Take them to a "Thank
You"
web page that includes other products you sell.
-
Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.
-
Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.
-
Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.
-
Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your
business.
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Quote of the Day:
"Let us be about setting high standards for
life, love,
creativity, and wisdom. If our expectations
in these areas
are low, we are not likely to experience
wellness. Setting
high standards makes every day and every
decade worth
looking forward to."
-- Greg Anderson |
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How To Get
Free Advertising By Giving Away Online
Content
Giving away content is a powerful
way to get free advertising.
For example, give other people permission to use
your article
on their web site or in their e-zine. The resource
box at the
end of your article acts as an ad. In return, you
get free
advertising. It's a win/win situation for both you
and the
people that need the extra content.
There are many forms of free content. It could be
articles,
reports, news stories, e-books, e-zines, e-mags,
virtual e-mail
courses, press releases, web books, etc.
You can take it a step further and make giving away
content
an even more powerful way to get free advertising.
For
example, give your free e-book to one person and
allow them
the rights to also give it away. Do you see what I'm
leading
up to? Let's say only 20 people download your
e-book. Those
20 people may give away your e-book to 20 more
people.
That's a total of 400 people that have seen your ad
in the
e-book. And it just keeps multiplying!
If you keep producing free content over a long
period of time
it starts building up. Now, take all your free
content and
create an online directory. You can use your free
content
directory as a web site traffic generator. You can
ask people
to add the directory to their web site by linking to
yours.
In conclusion, giving away content gives you three
powerful
ways to get free advertising. You can submit free
content,
allow other people to give away your free content,
or have
people link to your web site to give away the free
content.
My advice is to take it one step at a time and this
system
will bring traffic to your web site over and over
for years
to come.
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Quote of the Day:
"Work and love--these are the basics.
Without them there is
neurosis."
-- Theodor Reik |
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Survey Says
Do you have a
list of e-mail
addresses of your customers or
prospects? Do you have a list of e-zine
subscribers? If you
have their permission, send them an e-mail survey to
conduct
market research. See if customers are satisfied with
your
products or services, or see if they enjoyed their
visit at
your web site.
You can learn things you didn't know about your
business by
surveying. Maybe your customers buy your main
product just
to get the free gifts. Your visitors may think it's
to hard to
navigate through your web site. You may find out
that most of
your customers make over $100,000 a year. By
knowing this
type of important information you can improve your
web site,
products/services, advertising, and marketing.
3 Popular Types Online Business Surveys:
Customer Satisfaction Surveys - what did you like or
dislike
about our product or service, what can we improve or
add,
how satisfied are you with our customer service,
etc.
Web Site Feedback Surveys - did you find it to easy
navigate
through our site, did you find the information you
wanted, what
did you like or dislike about the site, how did you
find our
site, etc.
Demographic Surveys - what's your gender, age,
income,
occupation, marital status, etc.
Sometimes people don't want to take the time to fill
out a
survey. To encourage them to fill out the survey
offer them
a freebie if they fill it out. Some ideas are free
ebooks, free
advertising, free reports, free internet services
or a free
e-zine. Hold a free online contest or sweepstakes
and ask
visitors to fill out a survey before they enter.
If you don't yet have an e-mail address list you
could post
your survey on appropriate newsgroups, forums and
e-mail
discussion lists. You could also upload survey
software to
your web site or use a free survey service on the
internet.
To find such services just type in the keyword
"survey" in
your search engine of choice.
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Quote of the Day:
"We must have infinite faith in each
other."
-- Henry David
Thoreau |
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8 Ways To Get People To Visit Your
Web Site Again And Again
1. Polls
Hold an interactive poll on your web site. Ask
visitors a poll
question. Have them e-mail their vote or opinion.
People love
to give their 2 cents worth. They would also like to
read the
results the next day or week on your web site.
2. Prize Drawings
Hold an ongoing prize drawing on your web site. The
prizes
should be something of interest or value to your
subscribers.
Most people who enter will continually revisit your
web site
to get the results.
3. Original Content
Give your visitors content they can't read anywhere
else.
I'm not saying all your content has to be 100%
original, but a
portion of your web site should have original
information.
People will usually read information they haven't
read before.
4. Quizes
Give your visitors a quiz or a series of trivia
questions. Post
the correct answers weekly on your web site. The
people
who participate will want to come back to your site
to see
if they were right.
5. News
Supply news stories related to your web site topic.
People
want current and up-to-date news. If you can be
their first
source, they will become repeat visitors to your web
site.
6. Jokes
Give your visitors a little humor now and then.
Don't be so
serious; tell them a joke. If they associate your
web site with
being happy they will visit again and again.
7. Free Stuff
People love to get free stuff. List free stuff on
your web site.
It could be software, services, sample products,
e-books etc.
The freebies should be related to your web site
topic. Keep
the freebies coming and your visitors will return
regularly.
8. Directories
Tell your subscribers about Web sites related to
your web
site topic. The web sites should be interesting and
helpful.
Become your readers web site directory and they will
come
back.
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Quote of the Day:
"No legacy is so rich as honesty."
--
William Shakespeare
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Online Joint Venture Ideas
A joint venture is when two or more
businesses join together
to work on a project for a set period of time. Doing
online
joint ventures can increase your chances of beating
your
competition, increasing your sales and profits,
saving time
and money, getting valuable referrals, and
increasing your
market share.
The following are ten online joint
venture ideas:
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A simple joint venture would be exchanging text
links or
banners with other related web sites.
-
Share a web site with another business with the
same target
market. You both will be marketing and advertising
the same eeb site which means double the traffic.
-
Exchange testimonials or endorsements for each
others
products or services.
-
Combine your products or services together with
another
businesses into one big package. You could split the
profits.
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Do you have and product or service that doesn't
sell good? Offer it as a free bonus for another businesses
product or
service. In exchange ask for a small portion of the
profits.
-
Offer to insert a promotional ad for another
business into
your product package. Just ask them in return to do
the
same for your business.
-
Trade e-zine or auto-responder ads with similar
businesses.
-
Team up with related businesses to create an
promotional
e-book to give away. Publish your web site ads in
the e-book
then just give it away for free.
-
Host a virtual trade show or seminar with another
business.
Include each other's promotional material on the web
site.
-
Create a freeware program with another business.
Include a
promotional ad for each of your businesses in the
program. Submit
it to freeware and freebie sites.
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Quote of the Day:
"It doesn't take a lot to make me happy. I
like to work
out. I like to play ball. I like to spend
time with my
friends. I like to make myself better every
day. I like to
try to learn. It doesn't take money to do
that."
-- Steve
Nash, Pro basketball player |
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