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Whenever you're listening
to one of the big names in internet marketing you hear the same speech over
and over again when it comes to viral marketing. The number one advice is,
write an eBook and give it away for free.
You might ask "What is
viral marketing and why should I give something away for free after I spend
weeks to create it?". On another note you probably don't even know how to
write an eBook and what to talk about.
First things first.
Viral marketing is exactly what the name implies. You create a marketing
effort that spreads like a virus. No, not the kind of virus you fear on your
computer. Here's an example.
You are running a home
business and you're getting pretty good in attracting new customers, but
you're working more and more hours to generate this traffic to your
business. Well, there are only 24 hours in a day and there's only so much
you can do.
No you have 2 options.
Option 1: Hire an employee to help you with your workload or motivate
somebody else to promote your product. I don't know about you, but the
thought alone having employees gives me the creeps. If you ever had to deal
with employees you know what I'm talking about.
That leaves us with
option 2; motivate somebody else to do the work for us. How do you do this?
Easy, the number one question you have to address is "What's in it for me?".
If you can give this person something in return for their work you’re off to
a good start.
Now here's when the
eBook thing comes into the picture. eBooks and/or software are the perfect
products to sell or give away from a automated web site. No packing and
shipping involved and the system takes care of the transaction without you
doing anything. Don't you love this? I sure do!
What's in it for them?
By giving away your eBook you break the barrier for somebody else to
actually look at your product. Second, you give this person the right to
distribute and reprint your eBook. This means that you give the person the
right to give it to another person for consumption and the right to reprint
as well. This will repeat itself over and over again. That's viral marketing
in a nutshell.
Now there's the
problem to create an eBook to begin with. This seems harder than it is.
First you need a topic. What are your hobbies? Are you married for a very
long time? How did you do this? Are you good with home improvements? Did you
successful deal with the government? And so forth...
Now you take one topic
and think about what you did to make it successful or just something you
enjoyed. This is the key. People want to feel better about themselves. You
give them the roadmap on how to do something that they will enjoy at then
end or something they can be proud of.
Once you have a topic
to write about, it's downhill from there. Focus on your topic, outline the
eBook first.
Start very high level.
·
What's the
problem
·
What are
the obstacles to overcome
·
What are
the goals you want to achieve with this
·
How did you
do it
·
What are
the lessons learned
·
What are
you doing next
You see having these
high level outlines in place will help you to drill down in each one of
them. It might be a little bit strange in the beginning, but after a while
you get used to it and the words just flow out of your hands.
Armed with this
knowledge you should be on your way to write your first eBook. In my forum I
created a folder for first time writers to advertise their eBooks.
Peter Dobler
Copyright © 2005
About The Author:
Peter Dobler is a 20+ year veteran in the IT business. He is an
active Real Estate Investor and a successful Internet business owner.
http://www.fl-home-biz.com
(Florida Home Business Center)
http://www.online-business-idea.com (Online Business Idea Center)
http://www.sell1on1.com (Internet Marketing Tool Box)
http://www.suncoastrenttoown.com (Florida West Coast Real Estate)
http://www.mypluginhomebiz.com (Your Personal 24/7 Money Maker) Learn more about the power of
viral marketing; send a blank email to
mailto:pdobler@getresponse.com
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