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After endless hours of writing, designing and
programming your brand new web site is ready for prime time. You tested your
shopping cart software and you made sure that all your external affiliate
links have your affiliate id. You’re making sure that you will get the
commissions you deserve. This is a very exiting moment. You will expose your
writing skills and your ability to design an attractive web site to the
whole world. All of you who have a website know what I’m talking about.
Your web site is online and you’re open for business.
Ready to take as many orders as you can possibly handle. A day goes by and
there are no orders. Another day goes by and there are still no orders. You
give it a week. People need to warm up to your new business. Still nothing,
not even a single visitor. Well, you are about to experience what thousands
of webmasters experienced before. Nobody even knows that you are in business
or what you’re selling.
What is your first reaction to this? Submit the website
to as many search engines as possible. We all did this before. It takes
weeks, even months, before you appear on the major search engines and your
ranking stinks. There are ways to achieve great success with search engine
optimization. This is a very complex topic and I will devote another article
series to this topic.
Ok, search engines are not the solution you’re looking
for. The only effective way to instantly create traffic to a brand new web
site is through email subscriptions. Of course this is not a free ride, but
there are many opt-in email lead providers who offer great service at a
great price. My favorites are listed at the end of this article.
You’re anxiously waiting for the first list of email
leads, delivered by your leads provider. Also you made sure, that you are
not spamming. The good news is that all the people on the list want to hear
what you have to offer. You could manually send an email to every one of
them. This works for a couple of emails, but you probably will get hundreds
of email leads. The solution for this problem is called autoresponders.
Autoresponders are email robots automatically sending out emails to a
pre-defined list of recipients on your behalf. They’re taking care of the
initial welcome letter and send follow-up emails. My favorite autoresponders
are listed at the end of this article.
Now you’re on your way to unbelievable traffic to your
web site, right? Wrong! What are all these people subscribing to? You are in
desperate need of something you can offer to your subscribers. You might
have a killer welcome letter, but nothing else. Most of your emails will
never be opened, because they never passed the spam filters. The words
you’re using are not convincing enough to attract readers to your web site.
Worst off all, your headline is so lame that nobody
even opens your email. Keep in mind, that most people are using free email
accounts for their subscriptions. That’s right! The same rules you apply for
your own email habits apply to your prospective subscribers. Would you
subscribe to newsletters or online offers with you primary email address? Of
course not, you guard your primary email address like your bank account.
Most free email accounts don’t offer preview panels like you’re probably
used to with your Outlook Express email program. So the headline is your
most important asset.
There are many reasons why you still not getting the
results you’re looking for. This is frustrating, but the name of the game is
persistence. Learn as much as you can about effective marketing strategies.
Apply proven strategies to your business. Don’t try to reinvent the wheel.
Stick to what’s working for others to achieve the results you’re looking
for.
The topic on writing effective marketing emails is very
complex and is definitely out of scope for this little article. For more
information about this topic visit
http://articles.fl-home-biz.com.
As mentioned before here’s my list of great email
services to supercharge your business.
Autoresponders:
Email Leads:
Armed with this knowledge and a killer newsletter for
your product, you’re on your way to enormous business success.
About The Author:
Peter Dobler is a 20+ year veteran in the IT business. He is an
active Real Estate Investor and a successful Internet business owner.
http://www.fl-home-biz.com
(Florida Home Business Center)
http://www.online-business-idea.com (Online Business Idea Center)
http://www.sell1on1.com (Internet Marketing Tool Box)
http://www.suncoastrenttoown.com (Florida West Coast Real Estate)
http://www.mypluginhomebiz.com (Your Personal 24/7 Money Maker) Learn more about the power of
viral marketing; send a blank email to
mailto:pdobler@getresponse.com
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