A very provocative title, isn’t it?
Based on the latest news it is not far from the truth. Over the
years the search engines were the target number one on the hunt for
visitors and traffic to millions of web sites. In an attempt to keep
the search results accurate and still delivering what the user is
actually looking for, search engines cracked down on spammers and
other sneaky web masters who wanted to beat the system with some
very innovative tricks.
Not only did these tricky web masters skew the search results, they
also forced the search engines into some drastic measures that were
not very effective and many innocent bystanders found themselves as
a victim of this. From one day to the other many web masters watched
their 200+ pages web site completely vanished from the index. Not a
trace left of a once high ranked web site. How could this happen?
Like no other media, search engines are pressed to deliver the most
accurate and recent information available at any point in time. This
means that their robots have to crawl more web pages in a shorter
period of time. To fight spammers they introduced some smart code
that will detect fraudulent web masters and ban their web sites from
their index. This saves time, because they don’t have to revisit
this site ever. However, there’s a huge catch. Web pages that look
perfectly normal to the human eye will be wrongfully flagged as an
attempt to trick the robots.
We all know how successful computers are to mimic the human brain.
This might be possible in the future, but for now this is wishful
thinking. Until then more and more innocent web masters will fall
victim of a questionable practice, which by the way didn’t improve
the quality of the search results.
This whole game was created by web masters who wanted to achieve top
rankings in record time and search engines who didn’t like this at
all. They declared war on these web masters and that’s why we are
facing a major problem with search engines today. To make matters
worst. This is not the only problem every web master has to be aware
of this days.
Did you notice that the search results page of every major search
engine looks more and more like a billboard ad? Ever since they
realized that web masters are willing to pay for top listings, they
increased the space of their sponsored ads. Google places them on
the top and right, Yahoo on the top, right and bottom side of their
results page. Sooner or later the majority of the search results
will be paid inclusions, which completely contradicts the original
intent of the search engines, accurate results.
Don’t get me wrong, search engines will always be a part of the
internet and they will play a vital role in accessing the
information. However I don’t think that they will remain the
gatekeeper of the global information transfer. Both Google and Yahoo
build their success on this assumption.
Meanwhile I will continue to build my own network that will provide
a constant flow of traffic, with or without the search engines. And
that my friend is the only way to go.
Sincerely,
Peter Doblerler
© 2005
About the author:
Peter Dobler is a 20+ year veteran
in the IT business. He is an active Real Estate Investor and a
successful Internet business owner. Learn the magic words that will make consumers spend like crazy at http://www.the22secrethotbuttons.com or send a blank email to mailto:pdobler@getresponse.com
