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While the number of
people who sign on to the Net for the first time still
increases every day, people are *leaving* their Internet
businesses in record numbers.
Some have even made a career out of leaving the Internet.
;)
People are leaving the Net because they are fed up ...
frustrated ... disappointed.
You may have felt the frustration too. So much hype,
so few real answers. So many promises, so little reality.
One of the things I like about my autoresponder service
is that people can leave comments behind when they leave
our little DOE Insider family.
Mostly, people tell us what's on their minds. If I can
help, I write them back even though they left the list.
We had 10 people leave the list last week (we're blessed
with a low unsubscribe rate) and the comments they left
behind point up an interesting trend.
-----
Comments: I just do not have time to
deal with it, but I think you are doing a good job for
the people that do :)
Comments: I am withdrawing from Internet
Marketing so I no longer require this service. Thank
you.
Comments: I do not need the information
anymore. I have quit my business. Thank you!
Comments: Changing direction from mlm
to investing.
Comments: Fed up with the whole internet
thing. Nothing to do with you
-----
That last person summed up something one hears much
more often lately. People are fed up, disappointed,
frustrated.
Frustration is an interesting emotion. Many years ago,
a very wise man said that frustration ultimately stems
from unrealistic expectations.
Does that describe the Internet or what!?!
So, WHY do people become frustrated and what can you
do to AVOID the frustration? Below are several ideas
to help.
===== The Problem
First, the causes of frustration.
There seem to be three main causes of frustration on
the Net
today.
1. Too much hype.
2. Lack of real support.
3. Rampant false expectations.
People are frustrated with the hype out there. The problem
here is self-evident. I heard a guy say the other day
that if he could bag up all the manure (not the word
he used) he has seen online, he could fertilize the
entire state of Texas. Great line.
People are also fed up with being sent to a Frequently
Asked Questions page when what they need is to speak
with a real person. People need, and want, personal
support.
Third, and to be truthful, people come online with their
expectations set *way* too high. The Internet is NOT
the pot of gold at the end of the rainbow. Never has
been, never will be. No one makes their fortune in 30
days, or 35 days, or 45 days. They just show you a glimpse
of their bank account that makes it look that way.
Here's the frustrating part of this for me. I KNOW that
almost anyone can succeed online.
But if you let the frustration win, if you let it get
you down and quit, you have ZERO chances of succeeding
online!
===== Now ... A Solution
You can beat this frustration! DON'T give in to disappointment.
Stay the course and you WILL win!
Here are xxkjj ways to beat back the frustration, keep
your chin up, and put yourself in a position to profit
online.
1. Become Hype-Proof
Learn to see the information you receive in a larger
context. All good marketers know how to make their product
sound appealing, and know how to create a sense of urgency.
Only YOU know if you really NEED another autoresponder,
or another eBook on how to write an eBook, or ... you
get the point.
See number five for a quick way to become hype-proof.
2. Understand That Off-Line Business Rules Still
Apply
We must understand that it still takes money to make
money We still must advertise to sell goods and services.
The Net makes this wonderfuly easy and effective, but
we still must take the steps.
3. Separate Yourself From The Net - Don't Be
Online Too Long
Many online entrepreneurs work late into the night.
About the worst possible time to make a purchasing decision
is after a long session of being online. It's often
wise to wait until the next morning, or next evening,
to make a decision.
4. Don't Fall Prey To Information Overload
In this is the number one problem I see with people
who have gone online within the last three to six months.
Everyone gives away so many e-books and the courses.
How can a person be expected to read everything, much
less not drown in the information.
One solution to information overload is to make a list
of things that you really need in your business, then
research them one at a time.
For example, you're going to need an autoresponder,
you're going to need to do advertising, you will need
a web hosting company, you're going to need to create
a web site, and you will need for five other things
before you can successfully do business online.
Now take one thing at a time, and learn what you need
to know about that one thing. Then, move on to the next.
5. Wait 24 Hours Before Buying Anything
When I wrote this line my bank account hollered Amen!
If only I practiced get faithfully. I have never waited
24 hours to buy something and regretted it.
Please don't fall for the JavaScript trick where web
sites tell you that you must order within the next three
days, three minutes, or three seconds to get that "once
a lifetime" price.
I can guarantee that 99% of the time, this is a trick.
To prove it for yourself, bookmark the next site you
visit that offers a limited time guarantee. Then visit
the site the day after the guarantee was supposed to
expire. Or, if you know how, view the source code and
see the JavaScript for yourself.
6. Take Something Of Value And Stick With It
Recent studies show the common pattern of behavior on
the Internet is to join a program, promoted a little,
and then leave it. This can not lead to success.
In any business, success takes time. Give your online
business the time it needs to succeed and it will reward
you with passive income for years to come.
7. Don't Fear You'll Miss IT ... IT Doesn't
Exist
This is the BIG ONE folks! Right now, for example, Mastery
TV is all the rage. Only six months ago, a program called
Cash Evolution was all the rage. As I understand it,
Cash Evolution, even with Mark Joyner's endorsement,
was a disaster.
Will Mastery TV end up a winner or loser? While I don't
pretend to know the answer, and many factors will determine
that answer, I do know that no one who signs up, promotes
for two weeks, and quits, will make ANY serious revenue.
Doing business on the Internet has been challenging
lately. Spammers make it harder to get messages delivered,
yet you're reading this one. More and more web sites
means more competition, yet your site got visitors today.
Success online comes down to this ....
Do the basic things very well, stick with it, and success
WILL be yours!
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Charlie Page is the owner of the Directory of Ezines,
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