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Did you realize there
are only three types of online promotion?... This statement
may seem odd and even untrue in your mind, but I am
speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and
Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results,
but by their very nature are really only illusionary
promotions.
For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a submission
program that tricks you into believing you are submitting
your links to tens of thousands search engines.
According to the Open Directory website, they have
only approved 1705 search engines and directories for
inclusion in their database (http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because
submitted links are tested by human beings with integrity,
for the honesty used in site description. Search Engine
Watch and other search watchers tend to show fewer than
these 1705 engines, primarily because a lot of the engines
provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s
usually only permit 100 or 1000 links on their page
at any one time. So, if ten thousand people are submitting
a link to an FFA page on a daily basis, then the average
life of your link is between seven minutes and 144 minutes.
I suspect the actual number of submitters is much higher
and the results are much worse. Given that few people
surf FFA pages, the chances of your submission being
of any real value is practically nill!
Most of the people telling you that you can submit
your site to tens of thousands of search engines are
truly only submitting your site to FFA pages! Beware
of the false promises.
Another junk promotion method is Safe Lists. A safe
list is a mailing group that is signed up to be received
by people who want to submit their own ads. Now, most
safe lists have thousands of subscribers who are able
to submit their ads daily or weekly. The person signed
up to receive the list will receive anywhere from twenty
to 140+ messages a day from the list. These messages
will be received by people only interested in promoting
their own thing who do not have the right motivation
to open, let alone read Your Advertising. As a result,
thousands of messages go out daily or weekly that will
never be seen by anyone but the sender of the ad. Where
is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to
go out on a daily basis or a weekly basis and put out
your advertisements. With active promotions, you will
either place your advertising or you will not sell your
products or services. Your choice is simple --- work
or starve.
Examples of active promotions include Pay Per Click
Search Engines (PPCSE’s), Direct Email, Ezine Advertising,
Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps,
Classified Ads, Auctions, Site Sponsorship and Banner
Ads.
Some people are able to utilize these methods very
productively, while others are destined to drop their
money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can
continue to provide results for you long after you have
invested the work to make them available to the Internet
community.
Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials
for others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to
promote my own business. This article is timeless and
therefore could have been written five years ago and
still have been as valuable as it is today.
Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and their
accompanying online archives, on websites and in ebooks
for many more years to come.
As a result, this article will continue to serve
me well beyond the time in which I wrote it and submitted
it to publishers and webmasters for public consumption
and publication.
This is the best example I can give you of an excellent
passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet
and to produce their dreams of online wealth.
My hope is that you will be one of the people who
conquer the challenges before you and to make a nice
living while working online. It will take drive, determination,
study plus trial and error, but you can make it work
for you.
Please continue to educate yourself so that you can
avoid the money pits - instead, strive to find the money
barrels. It can be done. I am living proof.
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