Have you been
enjoying your journey to email marketing success? Better
still, have you moved into the fast lane and started to
put some of what you've learned into action?
If the answer is "yes" -- congratulations. The tips offered
in the first two lessons of this course are the building
blocks for what comes next. They don't require any cash,
just a little time, and believe me, you'll get back much
more than you give or expect.
Okay, enough motivation and inspiration. Let's get down
to business...the business of today's "Internet Marketing
that Empower Success" lesson. We're hunting big game
-- you're going to learn how to capture emails.
If you're wondering why you need emails, there's a key point
to remember: your whole objective must be to build a
large email list of prospects and customers. Once you
have an email list, you can begin to make serious money.
So how do you capture email addresses? I'm glad you asked.
The answers follow.
Wise Way
#1
Offer a Freebie
You have to give in order to get. If you want people to
offer up their email address, you're going to have to offer
up an incentive. Nothing works better than something that's
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of
a book.
Wise Way
#2
Use Pop-Ups
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list quickly
and with ease. Simply construct a web page containing code
for a form and set the page to open (pop up) when visitors
enter or exit your site.
Make sure the pop-up offer is something that's valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary report,
download, or ebook that arrives instantly through your autoresponder
to their email inbox when they give you their email.
-
Word
to the Wise: If you need a pop-up, you can pick
one up F-R-E-E (there's that word again) from Empowerism
-
Son
of Word to the Wise: "Instant" is a very powerful
pop-up offer.
Wise Way
#3
Use Postcards
If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out
a postcard and inviting people to visit your website
to receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don't have to pay in order to receive their
gifts, they simply need to enter an email address.
Wise Way
#4
Subscriber Box On Every Page
This is a clever trick that so many people overlook. Put
a response form on every page of your website offering
a newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website,
a visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you're missing the boat, not to mention the thousands of
visitors who bypass your homepage.
Wise Way
#5
Contest
Contests very often prove to be a good way to generate traffic
and buzz for your business. Create a contest and put a form
on your site or in a pop-up box. The entry "fee" is their
email address.
-
Word
to the Wise: Not all the people who sign up for
your contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies
and have no intention of buying a product or service.
-
Warning
to the Wise: If your prizes are cash or large-ticket
items, you should be sure to check with local agencies
to make sure you're not violating any contest laws.
Wise Way
#6
Display Your Autoresponder Address
Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, list
your autoresponder address instead of your URL. This
way you can capture email address and funnel them into your
follow-up sales letters.
-
Word
to the Wise: Don't have an autoresponder? Empowerism
will give you one, provide you with signposts to others,
and make sure you know exactly what to look for to find
the "pick of the litter."
-
Word
from our "Sponsor": Autoresponders you can use are
just one sample of the incredible resources you can
depend on when you're a member of the Empowerism family.
Our tools, information, and especially the Empowerism
RSVP -- Revenue Sharing Value Program -- are all designed
to generate BIG bucks with little effort.
Wise Way
#7
Just Ask
If you're chatting with a prospect on the phone or a potential
customer stops by your place of business, don't be shy:
ask for an email address or business card (which usually
includes their email address).
Okay, you know what you want...you know what you need. It's
time for you to set your traps and capture those emails!
That's it for Lesson #3, to proceed with Lesson #4
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