First, I'd
like you to consider these four facts:
*A direct mail piece costs about 40-cents in postage
alone. (And then you have to factor in paper and printing
costs.)
*A phone call can cost just as much - or more - than
a direct mail piece.
*A phone call wastes time (and time is money) because
you'll spend precious minutes - sometimes hours or days
- trying to contact the right person.
*A message left on voice mail is almost always a
waste of time, and therefore a waste of money.
Depressing? Not at all. After you read today's "Marketing
Strategies that EMPOWER Success" lesson, you'll be able
to say "No" to the downside of phone calls and direct
mail and "Yes" to the upside of email.
Read on ...
Given the inherent problems with traditional marketing techniques,
it's important to master the basic strategies for integrating
email into your overall campaign.
As I've just shown you, sending out an email can be much
cheaper than other marketing methods. Proceed with caution,
however. Email can also cost you a fortune -- in lost opportunities
and cold hard cash -- IF you don't know the basics.
So that's where we're going to start.
First, always keep in mind that your "primary objective".
the master key that unlocks your "Success Vault" in Internet
Marketing is to build your mailing list - your email
mailing list. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference
between the middle-of-the-road results that Average Joe
and Jane are achieving and the through-the-roof, over-the-top,
to-the-moon-and-back mega-success that top online
sellers achieve. (The difference really is that dramatic.)
So don't miss the boat: The time is now to start
building your list of email addresses (prospects).
Review
You can begin
to grow your list simply by capturing emails from people
who visit your website, as we have already discussed in
a previous lesson.
-
Pop
Quiz: What's the easiest way to convince people
to give you their email address? (Answer: Offer an irresistible
freebie with a sign-up form on your site or in a pop-up
box, drive traffic to your site, and watch as people
start entering their email address. Don't have a freebie?
Get a good one from the Empowerism treasure chest!)
Okay, so now
you've "in the groove". you're capturing people's emails
like crazy. But if you're just sitting there - well, you
know the old saying, "Even if you're on the right track,
you'll get run over if you just sit there."
So what next?
-
Let me
take a moment from telling how to build your email list
to remind you why. It's been said that - You can
get rich with an email list of just 1000 people!
Think about that. Then stop thinking and get going on
new ways to capture and keep email addresses. (By the
way, if you haven't already "gotten with the program"
yet, I wanted to remind you that Empowerism RSVP
presents an unparalleled opportunity for you to build
a mountain of wealth with a leads-buying program that
rewards you quickly and generously).
Give 'Till It Hurts!
If you want
to keep getting addresses, start giving stuff away! Give,
give, and keep finding more things to give! And since you
can't send a toaster through email, why not give
the far more valuable -- and far more affordable for you
-- information products, business tools, and expert
advice - maybe even a no-cost/obligation email marketing
course like this one!
Drip, Drip,
Drip.
You'll want
to have a series of letters already set up so that they
can be "dripped" on your prospects on a regular basis. Send
a message daily, every other day, or on whatever schedule
suits you best, but make contact at least every 7 days.
If you're not confident in your writing skills, you have
two choices: you can hire a professional to write the letters
for you or you can use a system already set up with letters
to help you build your email list. (I suppose the third
choice is to just give up and bury your heard in the sand,
but that's no way to make a million!)
If you're serious about this - and you should be, believe
me -- you really should consider tapping into the system
offered by Empowerism. At Empowerism, you can access an
entire automated leads/giveaway/database marketing
all-in-one system that makes it easy for your revenues
to soar.
That's it for Lesson #4, to take a study break and
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