We're getting "back to basics" -- the basics of direct email marketing AND email lists. This is a lesson you'll really be able to put into practice!

What you're about to learn will save you time, money, and frustration. So read carefully. The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.
 

Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an unsolicited email to someone -- when you invite yourself into someone's emailbox without invitation or permission -- that's called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don't know you and don't want to know you, chances are they're tossing your message into the trash bin and you're tossing your marketing dollars down the toilet. Sending spam -- and that's exactly how your unsolicited message will be reviewed, regardless of the value of your offer -- gives your business a black eye and damages your reputation...and the "kicker" is: it doesn't' improve business!
 

Email on steroids - Bulking up is bad

Conducting a marketing campaign using bulk email will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don't fall for that. You're only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as "targeted" bulk email.

Warning: The only "target" here is your money! You must stay away from these bulk lists. They're a waste. Remember that a list that's advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?
 

Bullseye not bull

No legitimate businessperson would ever send thousands of emails to random people culled from the Internet. Bulk mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren't the answer. When you do a direct email or direct mail campaign to a respectable rental list, if the people on the list have never heard of you before (called a cold list), statistically, you're likely to get a .005% response or less.

Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won't be sorry.

So keep your eyes peeled for your next lesson -- the safe way to Email


That's it for Lesson #8, to proceed with Lesson #9 Click Here or Return to the main menu.
 

Visit our Main WebSite!
 

Hot Links

Latest Marketing News 5 Things You Must Have to Succeed in Affiliate Marketing The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their ow... RIGHT NOW There s A Customer At Your Website. So, Who s Talking To Him And Making The Sale? ActionHomeBusiness.com&39;s Home Business Report Monday, March 08, 2010Publisher: Dan L OrrRIGHT NOW There&39;s... Product Review: Pro Traffic Funnel Pro Traffic Funnel is a new site that says it guarantees more CONVERTING web visitors and online advertising with very little effort or cost. So ... Get Unlimited Authority Backlinks For Unlimited Webpages [Time Sensitive] A new link building system has just been launched and I&39;m in! In my opinion, the uniqueness of this system are two folds: 1) E... New promising PTC Standard:From you click: 0.0075$From referal click: 0.005$Direct Ref limit:50Premium:Price on month: 6$From you click: 0.01$From referal click: 0.01$D... What s With An Alias In A Niche? A lot of seasoned marketers out there make good money in niches. That&39;s probably not going to surprise you much. What may catch your attention is ... New Social Network for Marketers and Home Based Businesses Swom stands for Super Word of Mouth and is a social networking sites for home businessses that gives you the tools to achieve your financial destiny. ... Do You Know Anything? Hello Friends,Do Your Know Anything? Join The Discussion Brand Yourself!http: myweb2.goodnewsforall.com Do You Know Anything?Love FaceBook and Twit... Yuwie Review You re Paid Through Advertising Revenue With A Free Account.. "Yuwie Review You&39;re Paid Through Advertising Revenue With A Free Account..." Yuwie is the newest FREE social networking site. It has... Power Blog Cleanup Hello my friends, it&39;s been a while since I wrote in my own blog. Not that I didn&39;t look out for you and made sure that everything works well,...

Home Search | About Home Biz Forum Sitemap | Add URL IM Newsletter Blast Your Ad To 50,000 Free Classified Sites Directory Resources

More Information

Supersize Your PIPS for FREE Already on MegaPIPS? Brand it!