You're going to learn how to protect yourself and your money from ineffective email lists. I'm going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipient's inbox, not his/her Trash Bin.

 

Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called opt-in email marketing. This is
an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You've probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they're eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

• Paid Safe Lists

• Opt-In List Rentals

 

Paid Safe Lists

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don't have to send the emails using your ISP and you won't have to worry about spam complaints and disclaimers.

Blue light special in aisle 5: You may be interested to know that Empowerism offers one of the most comprehensive, organized, and updated Safelist Directories in existence and access comes with your subscription. Our subscribers are very happy with it. Visit this site for more details: http://www.fl-home-biz.com/pluginpower.html
 

Opt-In List Rental

This type of list is similar to a standard "specialty" direct mail list. It's targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you're going to pay more to rent this type of list, but you won't find a better-targeted audience for your offer. These companies do the mailing for you, so you won't have access to the names.


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