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If you have been on the
internet for awhile, you know that there are millions
of people trying anything and everything to get your
attention. They want in your wallet. It's a great big
money grab out there folks, and the net has become the
biggest marketing arena on the planet, driving whole
industries and generating Billions of dollars in sales.
So what's the problem? Well, none if you are one of
the small businesses with focus. A whole lot of
problems if you lack focus.
MORE...
There are myriad small business opportunities on the
net today. And if you do your research and find something
you want to associate with, or you create a product
for a well-researched target market, you are well on
your way to financial success. Or are you?
You see the more you become active on the net as either
someone looking for the right opportunity, or as someone
who has found the right opportunity already, the more
you are bombarded with choices. Everyday you get emails
saying that the next best thing since sliced bread
has come along.
The new "thing" demands your attention and you get nervous
that you might be missing out on another opportunity
for financial success.
But don't you already have one? At least, haven't you
been presented with several great opportunities in the
last week? So why on earth take a serious look at yet
another? Why fragment the time you need to spend on
your current business with all the marketing it takes
to get yet another
off the ground and profitable?
What I am talking about here is something I call "Sign-up-Itis."
(Not to be confused with Sinusitis, which can be just
as debilitating.)
It goes like this: You find your focus, you are fired
up. All is good and you are ready to start working on
the hundreds of little things you need to do to get
traffic and make sales. You need to get good search
engine
positioning, you need a links campaign, you have to
research ezines in your niche and place ads, you
need to set up joint ventures, you need to create
and update content on your site, set up a merchant account,
a delivery system, and the list goes on from there.
Then you get an email from a friend or associate telling
you that you HAVE to check out the latest and
greatest. You do. It's an awesome opportunity. You look
at your plate and it's already full with your current
project, but the plate has a lot of things on it you
really don't enjoy doing. It's a lot of work to make
any business pay off, as you can see from the short
list above.
"It's Much More Fun To Think About Success Than It
Is To Do The Work It Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws
you in and it's MUCH more fun to think about success
than it is to do the work it takes to achieve it, so
you buy in. You get a ton of tools to start this new
venture. It's all overwhelming, especially since
you have gone back to your first venture and realized
you now have TWO great things that can both make you
money, but they BOTH need your attention on a grand
scale in order to see profit.
Now, here is the part where most people give up. They
say to themselves "Internet marketing is nothing more
than a series of steps that I cannot complete. I am
always excited when I get started on something,
but when it comes down to DOING what I start, it gets
hard and doesn't happen as fast as I would like
it to."
Let me make one thing clear right now: It is not the
net's fault for not providing us with real opportunity.
Opportunity abounds and is right there for us to snatch
up and achieve success. Never let yourself fall into
the trap of reasoning your way out of success. "It's
not for me." "I can't do this - it's for people much
better with
computers and internet marketing than me."
The problem lies with your focus and your fear of success.
You must CHOOSE the opportunity you are passionate about,
or create a product you stand behind and love, and then
hunker down for the long-haul! Make yourself do everything
you are taught to do to build your business and
build it - all the way or not at all.
It should be no surprise the next time you get an email
with the next best thing inside. You should say
to yourself "That's great! Another opportunity
for someone has just been born! But I am busy with MY
business and cannot take on another venture at this
time."
We Do It On Purpose
Lack of focus is sometimes a purposeful self-defeating
tactic your subconscious uses to keep you from
success. Success is NOT a destination. It's a
journey.
And that journey scares the hell out of 99% of normal,
everyday people. So be it. It IS scary to think
of radical life changes, even if they are for
what you consider to be far better than your current
situation!
But don't let a lack of focus and your fear of success
tear you away from your dreams. USE your fear
and confront it, right now. Today.
Make hard decisions and stick to them, then begin the
process of working on a focused, tight marketing
campaign to make whatever venture you choose the venture
that sets you free.
Wear electronic blinders. Keep lean and mean and only
take on new responsibilities that will be good for your
CURRENT business. Throw the rest in the trash.
We all know there are tons of opportunities out there.
That is a fact. It's time now to get the stars out of
your eyes, choose your niche, your product, your
affiliate program or your MLM, and get to work. Make
a vow not to stop until you are where you want
to be financially.
The question is not "Can you really make money online?"
This has been proven time and again over the years by
thousands of people, many of whom you read about all
the time.
The question is "Do you really want to be one of those
people, or are you stuck in a cycle of constantly sabotaging
your success with a lack of focus?"
The cure for Sign-up-itis is focus and hard work. Success
is something you decide to achieve one day. It's that
decision that is often the biggest hurdle any future
success story has to conquer.
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Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your
copy
before your competition does at
http://power-linking-profits.com
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